{"title":"Conscious","description":"\u003cdiv itemprop=\"description\"\u003e\n\n \u003cp style=\"text-align: center;\"\u003eStarting in September, there will be a new, innovative way to raise awareness for the preservation of our planet without having to compromise on product performance or individual style. With the new CONSCIOUSSTYLE product line, KMS makes it easy to make targeted choices for greater environmental awareness while achieving outstanding care and styling results. The gently formulated products consist of a minimum of predominantly natural, yet highly effective ingredients. Ideal for normal to fine and safe for color-treated hair: CONSCIOUSSTYLE products provide weightless moisture, improve the natural hair structure, protect against environmental pollutants* and create a pure, individual style. The new product line includes products from all KMS ranges – START. STYLE. FINISH.\u003c\/p\u003e\n\n\u003cp style=\"text-align: center;\"\u003e 3581\u003c\/p\u003e\n\n\n\u003c\/div\u003e","products":[{"product_id":"kms-conscious-style-shampoo-300-ml","title":"KMS Conscious Style Shampoo 300 ml","description":"\u003cdiv\u003e\n\n\u003ch2\u003e KMS Conscious Style Shampoo 300 ml\u003c\/h2\u003e\n\n\u003cp\u003e \u003cstrong\u003eMild shampoo with natural ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eKMS CONSCIOUS STYLE Saving the world comes in many shapes and sizes. At the end of the day, it's about choices. KMS makes making more conscious choices in your hair care routine easy by introducing CONSCIOUS STYLE - four essential products with minimalist yet high-performance formulas from START to FINISH with minimal impact on the planet - the most effective way to create pure, individual styles.\u003c\/p\u003e\n\n\u003cp\u003e This mild everyday shampoo gently cleanses and helps maintain the scalp's natural balance while adding weightless moisture to the hair - for a natural hair feel and healthy shine. The formula contains the KMS AHA Structure Complex, which improves the inner and outer hair structure with organic acids and prepares the hair for optimal styling.\u003c\/p\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Lather in wet hair and rinse, repeat if necessary.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e","brand":"KMS","offers":[{"title":"Default","offer_id":53411377578332,"sku":"K2-01-620","price":16.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/KMS-Conscious-Style-Shampoo-300-ml-9455.jpg?v=1753162765"},{"product_id":"kms-conscious-style-shampoo-750-ml","title":"KMS Conscious Style Shampoo 750 ml","description":"\u003cdiv\u003e\n\n\u003ch2\u003e KMS Conscious Style Shampoo 750 ml\u003c\/h2\u003e\n\n \u003cp\u003e\u003cstrong\u003eMild shampoo with natural ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e KMS CONSCIOUS STYLE Saving the world comes in many shapes and sizes. At the end of the day, it's about choices. KMS makes making more conscious choices in your hair care routine easy by introducing CONSCIOUS STYLE - four essential products with minimalist yet high-performance formulas from START to FINISH with minimal impact on the planet - the most effective way to create pure, individual styles.\u003c\/p\u003e\n\n\u003cp\u003e This mild everyday shampoo gently cleanses and helps maintain the scalp's natural balance while adding weightless moisture to the hair - for a natural hair feel and healthy shine. The formula contains the KMS AHA Structure Complex, which improves the inner and outer hair structure with organic acids and prepares the hair for optimal styling.\u003c\/p\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Lather in wet hair and rinse, repeat if necessary.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e","brand":"KMS","offers":[{"title":"Default","offer_id":53411378102620,"sku":"K2-01-621","price":32.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/KMS-Conscious-Style-Shampoo-750-ml-9456.jpg?v=1753162767"},{"product_id":"kms-conscious-style-conditioner-250-ml","title":"KMS Conscious Style Conditioner 250 ml","description":"\u003cdiv\u003e\n\n\u003ch2\u003e KMS Conscious Style Conditioner 250 ml\u003c\/h2\u003e\n\n\u003cp\u003e \u003cstrong\u003eMild and nourishing conditioner with natural ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e This mild and nourishing daily conditioner gently detangles hair, maintains the natural balance of hair and scalp, improves manageability and elasticity. The formula also contains the KMS AHA Structure Complex.\u003c\/p\u003e\n\n\u003cp\u003e KMS CONSCIOUS STYLE Saving the world comes in many shapes and sizes. At the end of the day, it's about choices. KMS makes making a more conscious choice in your hair care routine easy by introducing CONSCIOUS STYLE - four essential products with minimalist yet high-performance formulas from START to FINISH with minimal impact on the planet – the most effective way to create pure, individual styles.\u003c\/p\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Work into damp hair, leave in and rinse.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e","brand":"KMS","offers":[{"title":"Default","offer_id":53411378266460,"sku":"K2-01-622","price":17.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/KMS-Conscious-Style-Conditioner-250-ml-9457.jpg?v=1753162769"},{"product_id":"kms-conscious-style-conditioner-750-ml","title":"KMS Conscious Style Conditioner 750 ml","description":"\u003cdiv\u003e\n\n\u003ch2\u003e KMS Conscious Style Conditioner 750 ml\u003c\/h2\u003e\n\n \u003cp\u003e\u003cstrong\u003eMild and nourishing conditioner with natural ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e This mild and nourishing daily conditioner gently detangles hair, maintains the natural balance of hair and scalp, improves manageability and elasticity. The formula also contains the KMS AHA Structure Complex.\u003c\/p\u003e\n\n\u003cp\u003e KMS CONSCIOUS STYLE Saving the world comes in many shapes and sizes. At the end of the day, it's about choices. KMS makes making more conscious choices in your hair care routine easy by introducing CONSCIOUS STYLE - four essential products with minimalist yet high-performance formulas from START to FINISH with minimal impact on the planet - the most effective way to create pure, individual styles.\u003c\/p\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Work into damp hair, leave in and rinse.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e","brand":"KMS","offers":[{"title":"Default","offer_id":53411379282268,"sku":"K2-01-623","price":41.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/KMS-Conscious-Style-Conditioner-750-ml-9458.jpg?v=1753162771"},{"product_id":"kms-conscious-multi-benefit-spray-200-ml","title":"KMS Conscious Multi-Benefit Spray 200 ml","description":"\u003cdiv\u003e\n\n\u003ch2\u003e KMS Conscious Multi-Benefit Spray 200 ml\u003c\/h2\u003e\n\n \u003cp\u003e\u003cstrong\u003efinishing hairspray\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e This flexible styling and finishing hairspray consists of a minimum of ingredients. This includes an innovative polymer that creates a flexible protective shield around the hair and, in perfect combination with a moisturizer, improves elasticity and formability. When styling with a blow dryer or other styling hot tools, the spray provides texture and control. At the same time, the flexible polymer provides medium hold, reduces frizz and forms a barrier against environmental pollutants. Spray onto towel-dried hair before blow-drying, and onto dry hair before heat styling.\u003c\/p\u003e\n\n \u003cp\u003eKMS CONSCIOUS STYLE Saving the world comes in many shapes and sizes. At the end of the day, it's about choices. KMS makes making more conscious choices in your hair care routine easy by introducing CONSCIOUS STYLE - four essential products with minimalist yet high-performance formulas from START to FINISH with minimal impact on the planet - the most effective way to create pure, individual styles.\u003c\/p\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Spray onto styled hair as a finish.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e","brand":"KMS","offers":[{"title":"Default","offer_id":53411379872092,"sku":"K2-01-625","price":20.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/KMS-Conscious-Multi-Benefit-Spray-200-ml-9460.jpg?v=1753162776"},{"product_id":"kms-conscious-cleansing-mist-100-ml","title":"KMS Conscious Cleansing Mist 100 ml","description":"\u003cdiv\u003e\n\n\u003ch2\u003e KMS Conscious Cleansing Mist 100 ml\u003c\/h2\u003e\n\n\u003cdiv class=\"short-description\"\u003e \u003cstrong\u003e\u003cspan itemprop=\"description\"\u003eRefreshment for medium to fine hair\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cp class=\"icon-head head-products\"\u003e The KMS Conscious Style Cleansing Mist is a power cleanser and refresher for hair and scalp without leaving white residue. It provides weightless moisture to hair and scalp and absorbs oils, removes excess styling residue, protects against environmental pollutants and neutralizes odors.\u003c\/p\u003e\n\n\u003ch3 class=\"icon-head head-products\"\u003e Characteristics:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Ingredients 96.8% natural origin\u003c\/li\u003e\n\u003cli\u003e Up to 98% biodegradable\u003c\/li\u003e\n\u003cli\u003e Moisturizing\u003c\/li\u003e\n\u003cli\u003e Removes excess styling residue and absorbs oils\u003c\/li\u003e\n\u003cli\u003e Neutralizes odors\u003c\/li\u003e\n\u003cli\u003e Ideal for medium to fine hair\u003c\/li\u003e\n\u003cli\u003e Free from sulfates, silicones, microplastics, mineral oils, artificial colors, ingredients of animal origin\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3 class=\"icon-head head-products\"\u003eIngredients:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Bentonite – natural clay gently cleanses the hair, absorbs pollutants and oils\u003c\/li\u003e\n\u003cli\u003e Moringa seed oil – is known to be rich in antioxidants and provides moisture and protection to the hair from environmental pollutants. ECOCERT certified\u003c\/li\u003e\n\u003cli\u003e Oat oil – known for its gentle and soothing properties that help maintain the natural balance of the scalp. ECOCERT certified\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3 class=\"icon-head head-products\"\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Shake well. Section hair and spray at roots. Leave for 30 seconds and then brush out to activate the cleansing effect. Blow dry or air dry.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e","brand":"KMS","offers":[{"title":"Default","offer_id":53411669770588,"sku":"K2-01-626","price":22.08,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/KMS-Conscious-Cleansing-Mist-100-ml-9881.jpg?v=1753166621"},{"product_id":"kms-conscious-beach-style-creme-100-ml","title":"KMS Conscious Beach Style Cream 100 ml","description":"\u003cdiv\u003e\n\n\u003ch2\u003e KMS Conscious Beach Style Cream 100 ml\u003c\/h2\u003e\n\n\u003cp\u003e \u003cstrong\u003ehair cream\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cbr\u003eThe \u003cstrong\u003eKMS Consciousstyle Beach Style Cream\u003c\/strong\u003e was developed to create a beach-like look anytime and for any hair type. Light, bouncy texture, weightless hydration, touchable hold without shine, with up to 97% naturally derived ingredients, and up to 82% biodegradable\u003cbr\u003e\u003cbr\u003e By upcycling this excess seaweed, KMS Beach Style Cream is the perfect consistency for a result with the ultimate beach feel - and helps to rebalance our beaches. This is part of our commitment to you, your customers and our planet. KMS Beach Style Cream has a clean, vegan formulation - KMS Beach Style Cream also uses Sargassum seaweed, which is becoming increasingly common in our warming oceans and is an environmental problem on the beaches we all love.\u003c\/p\u003e\n\n\u003ch3\u003e Characteristics:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Provides weightless moisture for the hair\u003c\/li\u003e\t \u003cli\u003eLight, flowing texture for a beach-like look\u003c\/li\u003e\n\u003cli\u003e structured beach look\u003c\/li\u003e\n\u003cli\u003e Grippy hold, no hard hair feeling\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e\u003cdiv aria-expanded=\"true\" class=\"bwvo bwaa\" style=\"\"\u003e\u003cdiv class=\"bwjy\"\u003e Work into towel-dried or dry hair.\u003c\/div\u003e\u003c\/div\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e","brand":"KMS","offers":[{"title":"Default","offer_id":53413430755676,"sku":"K2-01-628","price":21.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/KMS-Conscious-Styling-Putty-75-ml-11286_1.jpg?v=1753195366"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/collections\/4044897161440-Photoroom_2.jpg?v=1774494127","url":"https:\/\/hiirshoppro.com\/en\/collections\/conscious-1.oembed","provider":"HairshopPro","version":"1.0","type":"link"}