{"title":"Elumen colors","description":"\u003cdiv class=\"category-description\"\u003e\u003cdiv\u003e\u003cdiv\u003e \u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color:#696969;\"\u003eThe high-performance hair color, without oxidation. For breathtaking color brilliance - razor-sharp, brilliant colors, outstanding shine, exceptional durability. Without oxidation and without ammonia. Impressively healthy-looking hair with up to 76% more color intensity than an oxidative permanent hair color and up to 37% more shine than an intensive tint. Bring your new and gentle hair color home in many different tones. Whether brightly colored, pastel or natural tones, with Elumen there are no limits to your imagination. Try the color-supporting and caring additional products to get even more out of your color.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","products":[{"product_id":"goldwell-elumen-haarfarben-200-ml","title":"Goldwell Elumen Hair Colors 200 ml","description":"\u003ch2\u003e Goldwell Elumen Hair Colors 200 ml\u003c\/h2\u003e\n\n\u003cp\u003e \u003cstrong\u003eHigh-performance hair color, without oxidation\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eFor extra intense and shiny hair colors without damaging the hair. Without ammonia. Dermatologically tested for skin compatibility. 2 natural tones with up to 100% gray coverage. Alternative for customers with allergic reactions to oxidative hair colors. Up to 37% more shine compared to intense demi-permanent hair colors. Up to 76% more color intensity compared to oxidative permanent hair colors. Up to 20% longer durability compared to oxidative permanent hair colors.\u003c\/p\u003e\n\n\u003ch3\u003e Characteristics:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e hair color without oxidation\u003c\/li\u003e\n\u003cli\u003e Crisp, brilliant colors\u003c\/li\u003e\n\u003cli\u003e Outstanding shine\u003c\/li\u003e\n\u003cli\u003e Exceptional durability\u003c\/li\u003e\n\u003cli\u003e Without oxidation and ammonia\u003c\/li\u003e\n\u003cli\u003e Convincingly healthy-looking hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e About Goldwell Elumen:\u003c\/h3\u003e\n\n\u003cp\u003e Elumen promises what was previously a contradiction: breathtaking luminosity, extra-long durability and sparkling shine with 100% protection - and all without oxidation and without risk. The unique technology makes possible what was previously considered a utopia.\u003cbr\u003e \u003cbr\u003eThe Elumen range is simple and compact. It includes 24 shades in four color groups (Pure, Deep, Bright and Light) and one clear shade.\u003cbr\u003e Elumen offers a limitless variety of colors and fascinating results thanks to various mixing options.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Naturals NN@4","offer_id":53409906196828,"sku":"P-10583","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Naturals NN@5","offer_id":53409906164060,"sku":"P-10580","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Naturals NN@6","offer_id":53409905541468,"sku":"P-5359","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Naturals NN@7","offer_id":53409906229596,"sku":"P-10581","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Cools NN@8","offer_id":53409905967452,"sku":"P-5358","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Naturals NN@9","offer_id":53409906262364,"sku":"P-10582","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Warms BB@10","offer_id":54374041846108,"sku":"P-12010","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Warms BG@6","offer_id":53409905377628,"sku":"P-5344","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Warms BG@7","offer_id":53409905639772,"sku":"P-5341","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Warms BK@6","offer_id":53409905770844,"sku":"P-5345","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Warms BR@6","offer_id":53409905607004,"sku":"P-5346","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Warms GB@9","offer_id":53409905410396,"sku":"P-5340","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Warms KB@7","offer_id":53409905803612,"sku":"P-5342","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Warms NB@4","offer_id":53409905836380,"sku":"P-5348","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Warms NB@5","offer_id":53409905508700,"sku":"P-5347","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Warms NB@10","offer_id":53409905672540,"sku":"P-5339","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Warms NG@6","offer_id":53409905115484,"sku":"P-5343","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Cools AB@9","offer_id":53409905475932,"sku":"P-5351","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Cools AN@5","offer_id":53409906000220,"sku":"P-5356","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Cools AS@9","offer_id":54374041911644,"sku":"P-12008","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Cools Gy@6 Medium Grey","offer_id":53409905181020,"sku":"P-6289","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Cools Gy@9 Light Grey","offer_id":53409906131292,"sku":"P-6290","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Cools NA@2","offer_id":53409905869148,"sku":"P-5357","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Cools NA@8","offer_id":53409905443164,"sku":"P-5352","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Cool PB@10","offer_id":54374041878876,"sku":"P-12009","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Cools SB@10","offer_id":53409905705308,"sku":"P-5349","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Cools SV@10","offer_id":53409905901916,"sku":"P-5350","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Cools PIBlue@10","offer_id":53409905934684,"sku":"P-5355","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Cools PIMint@10","offer_id":53409905738076,"sku":"P-5354","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Cools PIRose@10","offer_id":53409905148252,"sku":"P-5353","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Pure Bl@all blue","offer_id":53409905312092,"sku":"P-5367","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Pure GK@all gold","offer_id":53409905574236,"sku":"P-5361","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Pure Gn@all green","offer_id":53409905344860,"sku":"P-5369","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Pure KK@all copper","offer_id":53409905246556,"sku":"P-5362","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Pures PK@all pink","offer_id":53409905213788,"sku":"P-5364","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Pure RR@all red","offer_id":53409905082716,"sku":"P-5363","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Pure RV@all red-violet","offer_id":53409906032988,"sku":"P-5365","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Pure Tq@all turquoise","offer_id":53409906098524,"sku":"P-5368","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Pures VV@all violet","offer_id":53409905279324,"sku":"P-5366","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Pure YY@all yellow","offer_id":53409906065756,"sku":"P-5360","price":19.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/elumen.jpg?v=1753127047"},{"product_id":"goldwell-elumen-play-haarfarben-120-ml","title":"Goldwell Elumen Play Hair Colors 120 ml","description":"\u003ch2\u003e Goldwell Elumen Play Hair Colors 120 ml\u003c\/h2\u003e\n\n\u003cp class=\"bodytext\"\u003e \u003cstrong\u003eSemi-permanent color. Infinitely versatile.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp class=\"bodytext\"\u003e Compact range. Up to 100% colorfast washout. Lasts for up to 10-15 washes. 8 out of 10 stylists experience an improved hair structure. 83% rate the shine better than that of leading competitor products. More than 60% rate the hair feel better after coloring with Elumen Play than with leading competitor products. 60% of stylists rate the color brilliance better than that of leading competitor products. No developer is necessary.\u003c\/p\u003e\n\n\u003ch3\u003e Characteristics:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Crisp, brilliant colors\u003c\/li\u003e\n\u003cli\u003e Outstanding shine\u003c\/li\u003e\n\u003cli\u003e Exceptional durability\u003c\/li\u003e\n\u003cli\u003e Without oxidation and ammonia\u003c\/li\u003e\t \u003cli\u003eConvincingly healthy-looking hair\u003c\/li\u003e\n\u003cli\u003e No developer required.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e About Goldwell Elumen Play:\u003c\/h3\u003e\n\n\u003cdiv\u003e\u003cp\u003e The Elumen Play HDmax technology ensures that the dyes attach themselves to the outer and inner cuticle layer so that they gradually fade true to tone. Supported by the Shine and Care technology,\u003cbr\u003e This results in excellent color shine. The glow effect ensures brilliance and healthy-looking hair.\u003c\/p\u003e\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"@BLACK","offer_id":53409909014876,"sku":"P-5409","price":17.4,"currency_code":"EUR","in_stock":true},{"title":"@CLEAR","offer_id":53409908982108,"sku":"P-5410","price":17.4,"currency_code":"EUR","in_stock":true},{"title":"@GREEN","offer_id":53409908949340,"sku":"P-5408","price":17.4,"currency_code":"EUR","in_stock":true},{"title":"@ORANGE","offer_id":53409908883804,"sku":"P-5403","price":17.4,"currency_code":"EUR","in_stock":true},{"title":"@PASTEL CORAL","offer_id":53409909047644,"sku":"P-5411","price":17.4,"currency_code":"EUR","in_stock":true},{"title":"@PASTEL LAVENDER","offer_id":53409909080412,"sku":"P-5413","price":17.4,"currency_code":"EUR","in_stock":true},{"title":"@PASTEL MINT","offer_id":53409909178716,"sku":"P-5414","price":17.4,"currency_code":"EUR","in_stock":true},{"title":"@PASTEL ROSE","offer_id":53409909113180,"sku":"P-5412","price":17.4,"currency_code":"EUR","in_stock":true},{"title":"@PINK","offer_id":53409908851036,"sku":"P-5405","price":17.4,"currency_code":"EUR","in_stock":true},{"title":"@VIOLET","offer_id":53409908916572,"sku":"P-5406","price":17.4,"currency_code":"EUR","in_stock":true},{"title":"@YELLOW","offer_id":53409908818268,"sku":"P-5402","price":17.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Elumem-Play-120ml-rot.jpg?v=1753127054"},{"product_id":"goldwell-elumen-return-250-ml-farbreduzierer","title":"Goldwell Elumen Return 250 ml - Color Reducer","description":"\u003ch2\u003e Goldwell Elumen Return 250 ml - Color Reducer\u003c\/h2\u003e\n\n\u003cp\u003e \u003cstrong\u003e\u003cspan lang=\"DE\"\u003eHair color remover for lightening or for extensive removal directly after coloring with Elumen color.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e This hair color remover is a color reducer specially formulated for Elumen. It is suitable for weakening or for extensive removal directly after coloring with Elumen. Reduces unwanted color depth or intensity. Without oxidizing and reducing agents. If the color has become too intense or too dark, you can do something about it with this product.\u003c\/p\u003e\n\n\u003ch3\u003e Characteristics:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e color reducer\u003c\/li\u003e\n\u003cli\u003e weakening\u003c\/li\u003e\n\u003cli\u003e distance\u003c\/li\u003e\t \u003cli\u003eWithout oxidation\u003c\/li\u003e\n\u003cli\u003e Without reducing agent\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Due to its ingredients and instructions for use, this salon-exclusive product is intended for use by professional hairdressers for safety reasons.\u003c\/li\u003e\n\u003cli\u003e When used by laypersons and end users, the safety of use cannot be guaranteed!\u003c\/li\u003e\n\u003cli\u003e Any liability is rejected for damage caused by improper use or processing by laypersons and end users.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e About Goldwell Elumen:\u003c\/h3\u003e\n\n\u003cp\u003e Elumen promises what was previously a contradiction: breathtaking luminosity, extra-long durability and sparkling shine with 100% protection - and all without oxidation and without risk. The unique technology makes possible what was previously considered a utopia.\u003cbr\u003e\u003cbr\u003e The Elumen range is simple and compact. It includes 24 shades in four color groups (Pure, Deep, Bright and Light) and one clear shade.\u003cbr\u003e Elumen offers a limitless variety of colors and fascinating results thanks to various mixing options.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default","offer_id":53409915339100,"sku":"G1-03-231","price":20.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/goldwell-elumen-return-250ml.jpg?v=1753130307"},{"product_id":"goldwell-elumen-clean-250-ml-farbentferner","title":"Goldwell Elumen Clean 250 ml - Color Remover","description":"\u003ch2\u003e Goldwell Elumen Clean 250 ml - Color Remover\u003c\/h2\u003e\n\n\u003cdiv style=\"text-align: left;\"\u003e \u003cstrong\u003eFor gentle and thorough removal of skin discoloration caused by Elumen Hair Color and Elumen Play.\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"text-align: left;\"\u003e\u003c\/div\u003e\n\n\u003cdiv style=\"text-align: left;\"\u003e If there are paint residues on the skin, simply put it on a cloth and gently work the affected areas of skin. Unwanted paint edges or spilled paint can be easily removed.\u003c\/div\u003e\n\n\u003ch3\u003e Characteristics:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e gentle removal\u003c\/li\u003e\n\u003cli\u003e thoroughly without residue\u003c\/li\u003e\n\u003cli\u003e skin discoloration\u003c\/li\u003e\n\u003cli\u003e easy application\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Put the color remover on a cotton pad and wipe it over the colored areas of skin.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e About Goldwell Elumen:\u003c\/h3\u003e\n\n\u003cp\u003e Elumen promises what was previously a contradiction: breathtaking luminosity, extra-long durability and sparkling shine with 100% protection - and all without oxidation and without risk. The unique technology makes possible what was previously considered a utopia.\u003cbr\u003e \u003cbr\u003eThe Elumen range is simple and compact. It includes 24 shades in four color groups (Pure, Deep, Bright and Light) and one clear shade.\u003cbr\u003e Elumen offers a limitless variety of colors and fascinating results thanks to various mixing options.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default","offer_id":53409915470172,"sku":"G1-03-232","price":14.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/goldwell-elumen-clean-250ml.jpg?v=1753130310"},{"product_id":"goldwell-elumen-lock-250-ml-farbnachbehandlung","title":"Goldwell Elumen Lock 250 ml - Color aftercare","description":"\u003ch2\u003e Goldwell Elumen Lock 250 ml - Color aftercare\u003c\/h2\u003e\n\n\u003cdiv style=\"text-align: left;\"\u003e \u003cstrong\u003e\u003cspan itemprop=\"description\"\u003eSeals the hair color after coloring\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"text-align: left;\"\u003e\u003c\/div\u003e\n\n\u003cdiv\u003e The Goldwell Elumen Lock seals the hair color after coloring and reduces the color washing out. Removes the excess color pigments from the hair surface. Pushes the remaining color pigments even deeper into the hair and anchors them firmly. This reduces color loss when washing and extends the durability of the hair color. A must after every application of Elumen hair color.\u003c\/div\u003e\n\n\u003ch3\u003e Characteristics:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e reduces washout\u003c\/li\u003e\n\u003cli\u003e extends shelf life\u003c\/li\u003e\n\u003cli\u003e penetrates deeper\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eApply approx. 40 ml to towel-dried hair immediately after coloring with Elumen and distribute evenly\u003c\/li\u003e\n\u003cli\u003e Leave on for about 5 minutes\u003c\/li\u003e\n\u003cli\u003e then rinse thoroughly.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e About Goldwell Elumen:\u003c\/h3\u003e\n\n\u003cp\u003e Elumen promises what was previously a contradiction: breathtaking luminosity, extra-long durability and sparkling shine with 100% protection - and all without oxidation and without risk. The unique technology makes possible what was previously considered a utopia.\u003cbr\u003e\u003cbr\u003e The Elumen range is simple and compact. It includes 24 shades in four color groups (Pure, Deep, Bright and Light) and one clear shade.\u003cbr\u003e Elumen offers a limitless variety of colors and fascinating results thanks to various mixing options.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default","offer_id":53409917075804,"sku":"G1-03-233","price":15.7,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/goldwell-elumen-lock-250ml.jpg?v=1753130312"},{"product_id":"goldwell-elumen-thickener-100-ml-farbverdicker","title":"Goldwell Elumen Thickener 100 ml - Color Thickener","description":"\u003ch2\u003e Goldwell Elumen Thickener 100 ml - Color Thickener\u003c\/h2\u003e\n\n\u003cdiv style=\"text-align: left;\"\u003e \u003cstrong\u003eThickens the consistency of Elumen hair color for creative techniques.\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv style=\"text-align: left;\"\u003e\u003c\/div\u003e\n\n \u003cdiv\u003eThis product thickens the Elumen consistency for easier and more precise application without annoying color running. Ideal for creative coloring techniques. Does not change the color intensity, just the consistency of the color mixture.\u003c\/div\u003e\n\n\u003ch3\u003e Characteristics:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e thickened\u003c\/li\u003e\n\u003cli\u003e changing consistency\u003c\/li\u003e\n\u003cli\u003e creative dyeing techniques\u003c\/li\u003e\n\u003cli\u003e no running\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Shake well before use\u003c\/li\u003e\n\u003cli\u003e Add drop by drop and mix until the desired consistency is reached\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e About Goldwell Elumen:\u003c\/h3\u003e\n\n\u003cp\u003e Elumen promises what was previously a contradiction: breathtaking luminosity, extra-long durability and sparkling shine with 100% protection - and all without oxidation and without risk. The unique technology makes possible what was previously considered a utopia.\u003cbr\u003e\u003cbr\u003e The Elumen range is simple and compact. It includes 24 shades in four color groups (Pure, Deep, Bright and Light) and one clear shade.\u003cbr\u003e Elumen offers a limitless variety of colors and fascinating results thanks to various mixing options.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default","offer_id":53409917305180,"sku":"G1-03-234","price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/thickener-100ml.png?v=1753130314"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/collections\/Farben_kategorienbuld.jpg?v=1774493510","url":"https:\/\/hiirshoppro.com\/en\/collections\/elumen-farben-4.oembed","provider":"HairshopPro","version":"1.0","type":"link"}