{"title":"Hair Colors \u0026amp; Tints","description":"\u003cp\u003e 3601\u003c\/p\u003e","products":[{"product_id":"wella-color-touch-glanz-intensiv-tonung-60ml","title":"Wella Color Touch Shine Intensive Tint 60ml","description":"\u003ch3\u003e Wella Color Touch Shine Intensive Tint 60ml\u003c\/h3\u003e\n\n \u003cp\u003eThe \u003cstrong\u003eWella Color Touch Shine Intensive Tint\u003c\/strong\u003e offers a gentle, ammonia-free demi-permanent hair color that ensures radiant color brilliance and intense shine. Ideal for anyone who wants to freshen up their hair or give it a subtle color change without dyeing it permanently. The innovative formula with the \u003cstrong\u003eLight2Color Complex\u003c\/strong\u003e reflects the light at different angles and gives the hair a fascinating, multi-dimensional color brilliance. The result is a bright and natural-looking color with a shiny, silky finish.\u003c\/p\u003e\n\n \u003cp\u003eThe Wella Color Touch tint is particularly suitable for those looking for a semi-permanent hair color that washes out evenly and does not weigh down the hair. It also offers up to 50% gray coverage and is ideal for those who want to cover the first gray hairs or give their hair new shine and vibrancy. With a wide range of shades, you can create a variety of looks, from subtle color nuances to more intense highlights, depending on the desired result.\u003c\/p\u003e\n\n\u003ch3\u003e Advantages:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Ammonia-free formula for gentle coloring\u003c\/li\u003e\n\u003cli\u003e Up to 50% gray coverage\u003c\/li\u003e\n\u003cli\u003e Long-lasting color results (up to 24 washes)\u003c\/li\u003e\n\u003cli\u003e Light2Color Complex for multidimensional color reflections and intense shine\u003c\/li\u003e\n\u003cli\u003e Nourishes the hair during coloring and provides a soft, silky finish\u003c\/li\u003e\n\u003cli\u003e Even fading of the color without harsh edges\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003col\u003e\n\u003cli\u003e\t \u003cp\u003e\u003cstrong\u003ePreparation:\u003c\/strong\u003e Wearing gloves, mix the Wella Color Touch tint with the appropriate Color Touch emulsion developer (1.9% or 4%) in a ratio of 1:2 (one part color, two parts developer) in a dye bowl.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e \u003cstrong\u003eApplication:\u003c\/strong\u003e Apply the mixture evenly to towel-dried hair. Divide the hair into sections to ensure precise application. For a more intense color refresh, the tint can also be applied to dry hair.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e \u003cstrong\u003eExposure time:\u003c\/strong\u003e Allow the tint to work for 20 minutes. For more intense results or more depth, the exposure time can be extended to up to 30 minutes. In warmer room climates, the exposure time is reduced to around 15 minutes.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\t \u003cp\u003e\u003cstrong\u003eRinse:\u003c\/strong\u003e Rinse the dye thoroughly with lukewarm water until the water runs clear. Then we recommend using a nourishing conditioner to seal in the color intensity and nourish the hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e \u003cstrong\u003eStyling:\u003c\/strong\u003e Blow-dry and style your hair as desired. The color leaves the hair shiny, vibrant and well cared for.\u003c\/p\u003e\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003e \u003cstrong\u003eContent:\u003c\/strong\u003e 60 ml\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eNote:\u003c\/strong\u003e To avoid skin irritation, perform an allergy test before use. Ideal for natural or previously colored hair to achieve the best possible results.\u003c\/p\u003e\n\n\u003cdiv\u003e\u003c\/div\u003e","brand":"Wella","offers":[{"title":"0\/00 natural","offer_id":53402403602780,"sku":"P-3007","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"0\/34 gold-red","offer_id":53402403635548,"sku":"P-3008","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"0\/45 red-mahogany","offer_id":53402402554204,"sku":"P-3009","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"0\/56 mahogany-violet","offer_id":53402402619740,"sku":"P-3010","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"0\/68 violet-pearl","offer_id":53402402586972,"sku":"P-3011","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"0\/88 blue-intensive","offer_id":53402402652508,"sku":"P-3012","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"2\/0 black","offer_id":53402402750812,"sku":"W1-03-702-1","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"2\/8 blue-black","offer_id":53402404159836,"sku":"P-1028","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"3\/0 dark brown","offer_id":53402402783580,"sku":"W1-03-702-2","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"3\/5 dark brown mahogany","offer_id":53402402685276,"sku":"P-3013","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"3\/66 dark brown violet-intense","offer_id":53402403504476,"sku":"P-3000","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"3\/68 dark brown violet-pearl","offer_id":53402571407708,"sku":"P-1707","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"4\/0 medium brown","offer_id":53402402881884,"sku":"W1-03-702-5","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"4\/19 mittelbraun asch-cendré","offer_id":55465214050652,"sku":"P-12532","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"44\/65 medium brown intense violet-mahogany","offer_id":53402403701084,"sku":"P-3015","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"4\/5 medium brown mahogany","offer_id":53402404946268,"sku":"P-2998","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"4\/6 medium brown violet","offer_id":53402403438940,"sku":"P-2999","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"4\/77 medium brown brown-intensive","offer_id":53402403012956,"sku":"P-1013","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"5\/0 light brown","offer_id":53402402914652,"sku":"P-1011","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"5\/1 light brown ash","offer_id":53402404651356,"sku":"P-2986","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"5\/19 hellbraun asch-cendré","offer_id":55465214017884,"sku":"P-12533","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"5\/3 light brown gold","offer_id":53402404585820,"sku":"P-2987","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"5\/37 light brown golden brown","offer_id":53402404749660,"sku":"P-2990","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"5\/4 light brown red","offer_id":53402404847964,"sku":"P-2994","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"5\/5 light brown mahogany","offer_id":53402404553052,"sku":"P-1851","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"55\/54 light brown intense mahogany-red","offer_id":53402403733852,"sku":"P-3016","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"55\/65 light brown intense violet-mahogany","offer_id":53402403340636,"sku":"P-3002","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"5\/66 light brown violet-intense","offer_id":53402403307868,"sku":"P-1023","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"5\/71 light brown brown-ash","offer_id":53402571342172,"sku":"P-3003","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"5\/75 light brown brown-mahogany","offer_id":53402403275100,"sku":"P-1024","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"5\/97 light brown Centre-brown","offer_id":53402404323676,"sku":"P-1034","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"6\/0 dark blonde","offer_id":53402402947420,"sku":"P-1012","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"6\/05 dunkelblond natur-mahagoni","offer_id":55958010462556,"sku":"P-12893","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"6\/3 dark blonde gold","offer_id":53402404618588,"sku":"P-2988","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"6\/35 dark blonde gold-mahogany","offer_id":53402404684124,"sku":"P-2989","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"6\/37 dark blonde golden-brown","offer_id":53402403668316,"sku":"P-3014","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"6\/4 dark blonde red","offer_id":53402402816348,"sku":"W1-03-702-3","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"6\/45 dark blonde red-mahogany","offer_id":53402404290908,"sku":"P-1033","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"6\/47 dark blonde red-brown","offer_id":53402404880732,"sku":"P-2996","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"66\/44 dark blonde intense red-intense","offer_id":53402403471708,"sku":"P-3001","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"66\/45 dark blonde intense red-mahogany","offer_id":53402404028764,"sku":"P-1026","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"6\/7 dark blonde brown","offer_id":53402571440476,"sku":"P-1018","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"6\/71 dark blonde brown-ash","offer_id":53402404487516,"sku":"P-1708","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"6\/73 dark blonde brown-gold","offer_id":53402403373404,"sku":"P-3004","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"6\/75 dark blonde brown-mahogany","offer_id":53402403176796,"sku":"P-1019","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"6\/77 dark blonde brown-intense","offer_id":53402403144028,"sku":"P-1020","price":7.95,"currency_code":"EUR","in_stock":false},{"title":"7\/0 medium blonde","offer_id":53402402849116,"sku":"W1-03-702-4","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"7\/1 medium blonde ash","offer_id":53402404061532,"sku":"P-1025","price":7.95,"currency_code":"EUR","in_stock":false},{"title":"7\/19 hellbraun 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red-mahogany","offer_id":53402403766620,"sku":"P-3017","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"7\/75 medium blonde brown-mahogany","offer_id":53402404094300,"sku":"P-1027","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"7\/86 medium blonde pearl-violet","offer_id":53402403832156,"sku":"P-4926","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"7\/89 medium blonde pearl-cendre","offer_id":53402404815196,"sku":"P-2993","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"7\/97 medium blonde cendre-brown","offer_id":53402404389212,"sku":"P-1035","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"8\/0 light blonde","offer_id":53402403045724,"sku":"P-1015","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"8\/05 hellblond natur-mahagoni","offer_id":55958010397020,"sku":"P-12894","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"8\/3 light blonde 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violet","offer_id":53402403995996,"sku":"P-11381","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"10\/81 light-light blonde pearl-ash","offer_id":53402404716892,"sku":"P-2992","price":7.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Wella-Color-Touch-Glanz-Intensiv-Toenung-60ml-5_81_08e622b4-426a-469a-8831-be901d262bf0.jpg?v=1763025331"},{"product_id":"wella-color-touch-plus-tonung-60ml","title":"Wella Color Touch Plus Tint 60ml","description":"\u003ch2\u003e Wella Color Touch Plus Tint 60ml\u003c\/h2\u003e\n\n\u003ch4 data-end=\"420\" data-start=\"321\"\u003e \u003cstrong data-end=\"420\" data-start=\"326\"\u003eThe demi-permanent hair color for brilliant color intensity and reliable gray coverage.\u003c\/strong\u003e\n\u003c\/h4\u003e\n\n \u003cp data-end=\"808\" data-start=\"422\"\u003eWith \u003cstrong data-end=\"452\" data-start=\"426\"\u003eWella Color Touch Plus,\u003c\/strong\u003e you get a high-quality intensive tint specially developed for particularly \u003cstrong data-end=\"565\" data-start=\"531\"\u003eintense, vibrant color depth\u003c\/strong\u003e and \u003cstrong data-end=\"599\" data-start=\"570\"\u003eup to 70% gray coverage\u003c\/strong\u003e – completely ammonia-free. The creamy, nourishing formula with the innovative \u003cstrong data-end=\"712\" data-start=\"689\"\u003eLight2Color Complex\u003c\/strong\u003e gives hair multidimensional color reflections, natural shine, and a healthy feel.\u003c\/p\u003e\n\n\u003cp data-end=\"1067\" data-start=\"810\"\u003e This coloration is ideal for customers who want to choose between permanent coloring and gentle toning – in other words, for anyone who is looking for \u003cstrong data-end=\"1008\" data-start=\"966\"\u003elong-lasting but caring hair color\u003c\/strong\u003e without unnecessarily stressing the hair structure.\u003c\/p\u003e\n\n\u003chr data-end=\"1072\" data-start=\"1069\"\u003e\n\u003ch3 data-end=\"1108\" data-start=\"1074\"\u003e ✅ \u003cstrong data-end=\"1108\" data-start=\"1080\"\u003eAdvantages at a glance\u003c\/strong\u003e\n\n\u003c\/h3\u003e\n\n\u003cul data-end=\"1485\" data-start=\"1110\"\u003e\n\u003cli data-end=\"1180\" data-start=\"1110\"\u003e\t \u003cp data-end=\"1180\" data-start=\"1112\"\u003e\u003cstrong data-end=\"1141\" data-start=\"1112\"\u003eUp to 70% gray coverage\u003c\/strong\u003e – more intense than conventional tints\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1231\" data-start=\"1181\"\u003e\u003cp data-end=\"1231\" data-start=\"1183\"\u003e \u003cstrong data-end=\"1200\" data-start=\"1183\"\u003eWithout ammonia\u003c\/strong\u003e – especially gentle on the scalp\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"1295\" data-start=\"1232\"\u003e\u003cp data-end=\"1295\" data-start=\"1234\"\u003e \u003cstrong data-end=\"1259\" data-start=\"1234\"\u003eDemi-permanent formula\u003c\/strong\u003e – lasts up to 24 washes\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"1359\" data-start=\"1296\"\u003e\u003cp data-end=\"1359\" data-start=\"1298\"\u003e \u003cstrong data-end=\"1334\" data-start=\"1298\"\u003eLight-reflecting color brilliance\u003c\/strong\u003e thanks to Light2Color Complex\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"1412\" data-start=\"1360\"\u003e\u003cp data-end=\"1412\" data-start=\"1362\"\u003e \u003cstrong data-end=\"1390\" data-start=\"1362\"\u003eSoft, shiny hair\u003c\/strong\u003e with a well-groomed finish\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"1485\" data-start=\"1413\"\u003e\u003cp data-end=\"1485\" data-start=\"1415\"\u003e \u003cstrong data-end=\"1436\" data-start=\"1415\"\u003eEasy to use\u003c\/strong\u003e – suitable for salon and experienced home use \u003c\/p\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-end=\"1490\" data-start=\"1487\"\u003e\n\u003ch3 data-end=\"1543\" data-start=\"1492\"\u003e \u003cstrong data-end=\"1543\" data-start=\"1499\"\u003eMixing \u0026amp; application – how it works\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003ch4 data-end=\"1573\" data-start=\"1545\"\u003e \u003cstrong data-end=\"1573\" data-start=\"1553\"\u003eMixing ratio:\u003c\/strong\u003e \n\n\u003c\/h4\u003e\n\n\u003cul data-end=\"1689\" data-start=\"1574\"\u003e\n\u003cli data-end=\"1620\" data-start=\"1574\"\u003e\u003cp data-end=\"1620\" data-start=\"1576\"\u003e 1 part Color Touch Plus paint (e.g. 30 g)\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"1689\" data-start=\"1621\"\u003e\u003cp data-end=\"1689\" data-start=\"1623\"\u003e 2 parts \u003cstrong data-end=\"1665\" data-start=\"1631\"\u003eWella Color Touch Emulsion 4%\u003c\/strong\u003e Developer (e.g. 60 g)\u003c\/p\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cblockquote data-end=\"1765\" data-start=\"1691\"\u003e \u003cp data-end=\"1765\" data-start=\"1693\"\u003eThe developer is \u003cstrong data-end=\"1731\" data-start=\"1712\"\u003enot included\u003c\/strong\u003e and must be purchased separately.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\n\u003ch4 data-end=\"1809\" data-start=\"1767\"\u003e ???? \u003cstrong data-end=\"1809\" data-start=\"1775\"\u003eStep-by-step instructions:\u003c\/strong\u003e \n\n\u003c\/h4\u003e\n\n\u003col data-end=\"2775\" data-start=\"1811\"\u003e\n\u003cli data-end=\"1924\" data-start=\"1811\"\u003e\u003cp data-end=\"1924\" data-start=\"1814\"\u003e \u003cstrong data-end=\"1831\" data-start=\"1814\"\u003ePreparation:\u003c\/strong\u003e\u003cbr data-end=\"1834\" data-start=\"1831\"\u003e Wear appropriate protective gloves. Your hair should be towel-dried and clean.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"2062\" data-start=\"1926\"\u003e\u003cp data-end=\"2062\" data-start=\"1929\"\u003e \u003cstrong data-end=\"1941\" data-start=\"1929\"\u003eMix:\u003c\/strong\u003e\u003cbr data-end=\"1944\" data-start=\"1941\"\u003e Mix the Color Touch Plus color with the developer in a ratio of \u003cstrong data-end=\"2026\" data-start=\"2019\"\u003e1:2\u003c\/strong\u003e in a non-metallic bowl.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"2249\" data-start=\"2064\"\u003e\u003cp data-end=\"2249\" data-start=\"2067\"\u003e \u003cstrong data-end=\"2081\" data-start=\"2067\"\u003eApply:\u003c\/strong\u003e\u003cbr data-end=\"2084\" data-start=\"2081\"\u003e Using a coloring brush, apply the mixture quickly and evenly to your hair, working in sections for a precise finish.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"2481\" data-start=\"2251\"\u003e\n\u003cp data-end=\"2354\" data-start=\"2254\"\u003e \u003cstrong data-end=\"2270\" data-start=\"2254\"\u003eExposure time:\u003c\/strong\u003e\u003cbr data-end=\"2273\" data-start=\"2270\"\u003e – Without heat: \u003cstrong data-end=\"2304\" data-start=\"2290\"\u003e20 minutes\u003c\/strong\u003e \u003cbr data-end=\"2307\" data-start=\"2304\"\u003e– With heat (e.g. Climazon): \u003cstrong data-end=\"2354\" data-start=\"2340\"\u003e15 minutes\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cblockquote data-end=\"2481\" data-start=\"2359\"\u003e\u003cp data-end=\"2481\" data-start=\"2361\"\u003e If there is a high proportion of grey hair or intense colour change, the exposure time can be extended to up to \u003cstrong data-end=\"2462\" data-start=\"2448\"\u003e30 minutes\u003c\/strong\u003e .\u003c\/p\u003e\u003c\/blockquote\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2707\" data-start=\"2483\"\u003e\u003cp data-end=\"2707\" data-start=\"2486\"\u003e \u003cstrong data-end=\"2500\" data-start=\"2486\"\u003eRinse:\u003c\/strong\u003e\u003cbr data-end=\"2503\" data-start=\"2500\"\u003e After the processing time, rinse the color thoroughly with lukewarm water until the water runs clear. Then apply a nourishing treatment or conditioner to seal the hair structure.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"2775\" data-start=\"2709\"\u003e\u003cp data-end=\"2775\" data-start=\"2712\"\u003e \u003cstrong data-end=\"2724\" data-start=\"2712\"\u003eStyling:\u003c\/strong\u003e\u003cbr data-end=\"2727\" data-start=\"2724\"\u003e Dry and style your hair as usual. \u003c\/p\u003e\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003chr data-end=\"2780\" data-start=\"2777\"\u003e\n\u003ch3 data-end=\"2811\" data-start=\"2782\"\u003e \u003cstrong data-end=\"2811\" data-start=\"2789\"\u003eTechnical details\u003c\/strong\u003e \u003c\/h3\u003e\n\n\u003cul data-end=\"3036\" data-start=\"2813\"\u003e\n\u003cli data-end=\"2828\" data-start=\"2813\"\u003e\u003cp data-end=\"2828\" data-start=\"2815\"\u003e Contents: 60 ml\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"2851\" data-start=\"2829\"\u003e\u003cp data-end=\"2851\" data-start=\"2831\"\u003e Mixing ratio: 1:2\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"2917\" data-start=\"2852\"\u003e\u003cp data-end=\"2917\" data-start=\"2854\"\u003e Developer: Wella Color Touch Emulsion 4% (sold separately)\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"2967\" data-start=\"2918\"\u003e\u003cp data-end=\"2967\" data-start=\"2920\"\u003e Exposure time: 20 minutes (with heat: 15 minutes)\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"3007\" data-start=\"2968\"\u003e\u003cp data-end=\"3007\" data-start=\"2970\"\u003e Application: on towel-dried hair\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-end=\"3036\" data-start=\"3008\"\u003e\u003cp data-end=\"3036\" data-start=\"3010\"\u003e Lasts up to 24 washes\u003c\/p\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-end=\"3041\" data-start=\"3038\"\u003e \u003ch3 data-end=\"3082\" data-start=\"3043\"\u003e❓ \u003cstrong data-end=\"3082\" data-start=\"3049\"\u003eFrequently Asked Questions (FAQ)\u003c\/strong\u003e\n\n\u003c\/h3\u003e\n\n\u003cp data-end=\"3236\" data-start=\"3084\"\u003e \u003cstrong data-end=\"3130\" data-start=\"3084\"\u003e1. Do I have to buy the developer separately?\u003c\/strong\u003e\u003cbr data-end=\"3133\" data-start=\"3130\"\u003e Yes. For application, you will need the \u003cstrong data-end=\"3207\" data-start=\"3173\"\u003eWella Color Touch Emulsion 4%\u003c\/strong\u003e , which is available separately.\u003c\/p\u003e\n\n\u003cp data-end=\"3436\" data-start=\"3238\"\u003e \u003cstrong data-end=\"3298\" data-start=\"3238\"\u003e2. Is Wella Color Touch Plus a permanent hair color?\u003c\/strong\u003e\u003cbr data-end=\"3301\" data-start=\"3298\"\u003e No. It's a \u003cstrong data-end=\"3364\" data-start=\"3331\"\u003edemi-permanent intensive color\u003c\/strong\u003e that lasts \u003cstrong data-end=\"3400\" data-start=\"3375\"\u003efor up to 24 washes\u003c\/strong\u003e —without visible root lines.\u003c\/p\u003e\n\n\u003cp data-end=\"3635\" data-start=\"3438\"\u003e \u003cstrong data-end=\"3483\" data-start=\"3438\"\u003e3. Is the color suitable for gray hair?\u003c\/strong\u003e\u003cbr data-end=\"3486\" data-start=\"3483\"\u003e Yes. Color Touch Plus offers excellent \u003cstrong data-end=\"3566\" data-start=\"3533\"\u003egray coverage of up to 70%\u003c\/strong\u003e —ideal for high white content without switching to permanent color.\u003c\/p\u003e\n\n \u003cp data-end=\"3859\" data-start=\"3637\"\u003e\u003cstrong data-end=\"3693\" data-start=\"3637\"\u003e4. Is the color suitable for sensitive scalps?\u003c\/strong\u003e\u003cbr data-end=\"3696\" data-start=\"3693\"\u003e Thanks to its \u003cstrong data-end=\"3730\" data-start=\"3705\"\u003eammonia-free formula,\u003c\/strong\u003e it's particularly gentle. However, if you have sensitive skin, you should always conduct an \u003cstrong data-end=\"3838\" data-start=\"3804\"\u003eallergy test 48 hours beforehand\u003c\/strong\u003e .\u003c\/p\u003e\n\n\u003cp data-end=\"4176\" data-start=\"3861\"\u003e \u003cstrong data-end=\"3900\" data-start=\"3861\"\u003e5. What colors are available?\u003c\/strong\u003e\u003cbr data-end=\"3903\" data-start=\"3900\"\u003e Color Touch Plus is available in numerous shades.\u003c\/p\u003e\n\n\u003chr data-end=\"4252\" data-start=\"4249\"\u003e\n\u003ch3 data-end=\"4277\" data-start=\"4254\"\u003e \u003cstrong data-end=\"4277\" data-start=\"4261\"\u003eScope of delivery\u003c\/strong\u003e \n\n\u003c\/h3\u003e\n\n\u003cul data-end=\"4363\" data-start=\"4279\"\u003e\n\u003cli data-end=\"4363\" data-start=\"4279\"\u003e\u003cp data-end=\"4363\" data-start=\"4281\"\u003e 1 × Wella Color Touch Plus intensive tint (60 ml)\u003cbr data-end=\"4333\" data-start=\"4330\"\u003e \u003cem data-end=\"4363\" data-start=\"4333\"\u003e(Developer not included)\u003c\/em\u003e\u003c\/p\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"44\/05 medium brown intensive natural mahogany","offer_id":53408527286620,"sku":"P-1119","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"44\/07 medium brown intensive natural brown","offer_id":53408527155548,"sku":"P-1133","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"55\/03 light brown intensive natural-gold","offer_id":53408527352156,"sku":"P-1121","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"55\/04 light brown intensive natural red","offer_id":53408527319388,"sku":"P-1122","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"55\/05 light brown intensive natural mahogany","offer_id":53408527024476,"sku":"P-1123","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"55\/06 light brown intensive natural violet","offer_id":53408526926172,"sku":"P-1124","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"55\/07 light brown intensive natural brown","offer_id":53408527221084,"sku":"P-1132","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"66\/03 dark blonde intensive natural gold","offer_id":53408526958940,"sku":"P-1125","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"66\/04 dark blonde intensive natural red","offer_id":53408527057244,"sku":"P-1126","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"66\/07 dark blonde intensive natural brown","offer_id":53408526991708,"sku":"P-1127","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"77\/03 medium blonde intensive natural gold","offer_id":53408527122780,"sku":"P-1128","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"77\/07 medium blonde intensive natural brown","offer_id":53408527253852,"sku":"P-1130","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"88\/03 Light Blonde Intensive Natural Gold","offer_id":53408527188316,"sku":"P-1129","price":7.95,"currency_code":"EUR","in_stock":true},{"title":"88\/07 Light Blonde Intensive Natural Brown","offer_id":53408527090012,"sku":"P-1131","price":7.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Wella-Color-Touch-Plus-Toenung-60ml-2441_17.jpg?v=1757426148"},{"product_id":"schwarzkopf-igora-royal-farben-60ml","title":"Schwarzkopf Igora Royal Colors 60ml","description":"\u003ch2\u003e Schwarzkopf Igora Royal Colors 60ml\u003c\/h2\u003e\n\n\u003cp\u003e The new IGORA Royal - Perfect color in high definition\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Absolutely true-to-strand color results\u003c\/li\u003e\n\u003cli\u003e Up to 50% longer color retention *\u003c\/li\u003e\n\u003cli\u003e Up to 25% stronger color brilliance *\u003c\/li\u003e\n\u003cli\u003e Fashion shades with up to 70% white lamination and highest intensity in copper, red and violet\u003c\/li\u003e\n\u003cli\u003e Perfect color balance, even on damaged, porous hair\u003c\/li\u003e\n\u003cli\u003e The clearest lightening* and more intensive care, for maximum contrast and shine **\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e * Compared to previous IGORA ROYAL colour cream\u003cbr\u003e ** More intensive care through 12% 40 Vol. IGORA ROYAL Developer\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eTechnology:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Not only is a perfect color balance guaranteed, but also optimal coverage and color intensity and the hair is given strength.\u003c\/li\u003e\n\u003cli\u003e In addition, the preparation is much faster.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eResult:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eMaximum performance is promised, 100% white coverage, ultimate color retention and high color intensity.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eApplication:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e When using Igora Royal colors, only use Igora Royal Developer to ensure a good color result.\u003c\/li\u003e\n\u003cli\u003e In addition, the hair should be dry, clean and brushed before use.\u003c\/li\u003e\n\u003cli\u003e Also have a brush and a paint tray ready.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eContent: 60 ml\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eDanger:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Please only use the Igora Royal Developer for this product.\u003c\/li\u003e\n\u003cli\u003e We have these available in 3%, 6%, 9% and 12% as liter bottles and 60ml.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Schwarzkopf","offers":[{"title":"0\/00 diluter","offer_id":53408536887644,"sku":"P-7620","price":7.6,"currency_code":"EUR","in_stock":true},{"title":"0\/11 anti yellow concentrate","offer_id":53408537248092,"sku":"P-6362","price":7.6,"currency_code":"EUR","in_stock":true},{"title":"0\/22 anti orange concentrate","offer_id":53408534724956,"sku":"P-6363","price":7.6,"currency_code":"EUR","in_stock":true},{"title":"0\/33 anti red concentrate","offer_id":53408534757724,"sku":"P-6364","price":7.6,"currency_code":"EUR","in_stock":true},{"title":"0\/55 gold concentrate","offer_id":53408537117020,"sku":"P-6365","price":7.6,"currency_code":"EUR","in_stock":true},{"title":"0\/77 copper concentrate","offer_id":53408536035676,"sku":"P-6366","price":7.6,"currency_code":"EUR","in_stock":true},{"title":"0\/88 red concentrate","offer_id":53408536133980,"sku":"P-6367","price":7.6,"currency_code":"EUR","in_stock":true},{"title":"0\/89 red violet concentrate","offer_id":53408536592732,"sku":"P-6368","price":7.6,"currency_code":"EUR","in_stock":true},{"title":"0\/99 violet concentrate","offer_id":53408536625500,"sku":"P-6369","price":7.6,"currency_code":"EUR","in_stock":true},{"title":"1\/0 black","offer_id":53408535347548,"sku":"P-1134","price":7.6,"currency_code":"EUR","in_stock":true},{"title":"1\/1 blue-black","offer_id":53408536953180,"sku":"P-1147","price":7.6,"currency_code":"EUR","in_stock":true},{"title":"3\/0 dark brown","offer_id":53408535380316,"sku":"P-1135","price":7.6,"currency_code":"EUR","in_stock":true},{"title":"3\/22 dark brown ash extra","offer_id":53408536363356,"sku":"P-7622","price":7.6,"currency_code":"EUR","in_stock":true},{"title":"3\/65 dark brown chocolate gold","offer_id":53408534561116,"sku":"P-1170","price":7.6,"currency_code":"EUR","in_stock":true},{"title":"3\/68 dark brown chocolate red","offer_id":53408534954332,"sku":"P-1177","price":7.6,"currency_code":"EUR","in_stock":true},{"title":"4\/0 medium brown","offer_id":53408534036828,"sku":"P-1136","price":7.6,"currency_code":"EUR","in_stock":true},{"title":"4\/33 medium brown matt 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Overwhelming color intensity, low alkalinity.\u003c\/li\u003e\t \u003cli\u003eSuitable for all hair types.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eMain ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e ODS 2: Unlike classic oxidative hair dyes, which are water-based, COLORINSIDER is oil-based. This oil system optimizes the efficiency of the hair dyeing process and facilitates the penetration of the active ingredients into the hair fiber.\u003c\/p\u003e\n\n\u003cp\u003e MEA: COLORINSIDER uses a lower percentage of MEA (monoethanolamine) as an alkaline agent. Unlike ammonia, MEA does not have a strong odor. MEA is a widely used alkaline agent used in most water-based permanent and demi-permanent hair colors. 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Grey hair is concealed but not completely changed. The colour effect is extremely natural and more ashy than yellowish or reddish. The ideal application base for Goldwell Men Reshade Shots is around 30% to 70% grey hair.\u003c\/p\u003e\n\n \u003ch3\u003eCharacteristics:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e \u003cspan itemprop=\"description\"\u003edark ash blonde\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e For a fresher, younger look at all times\u003c\/li\u003e\n\u003cli\u003e Only 5 minutes exposure time\u003c\/li\u003e\n\u003cli\u003e No dyed look - no visible hairline\u003c\/li\u003e\n\u003cli\u003e Visually more fullness\u003c\/li\u003e\n\u003cli\u003e For an uncomplicated service directly at the sink\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv\u003e Note: The product is a professional product and should be used by trained personnel. 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Grey hair is concealed but not completely changed. The colour effect is extremely natural and more ashy than yellowish or reddish. The ideal application base for Goldwell Men Reshade Shots is around 30% to 70% grey hair.\u003c\/p\u003e\n\n\u003ch3\u003e Characteristics:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e \u003cspan itemprop=\"description\"\u003elight ash brown\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e For a fresher, younger look at all times\u003c\/li\u003e\n\u003cli\u003e Only 5 minutes exposure time\u003c\/li\u003e\n\u003cli\u003e No dyed look - no visible hairline\u003c\/li\u003e\n\u003cli\u003e Visually more fullness\u003c\/li\u003e\n\u003cli\u003e For an uncomplicated service directly at the sink\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv\u003e Note: The product is a professional product and should be used by trained personnel. For optimal results, use with the appropriate Goldwell For Men Reshade developer concentrate.\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default","offer_id":53409423819100,"sku":"G1-01-384","price":24.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Men-Reshade-7ca.jpg?v=1753119915"},{"product_id":"goldwell-men-reshade-4ca-4-x-shots-20-ml-mittel-aschbraun","title":"Goldwell Men Reshade 4CA 4 x Shots 20 ml - medium ash brown","description":"\u003ch2 itemprop=\"name\"\u003e Goldwell Men Reshade 4CA 4 x Shots 20 ml \u003cspan itemprop=\"description\"\u003e- medium ash brown\u003c\/span\u003e\n\n\u003c\/h2\u003e\n\n\u003cdiv\u003e\n\n \u003cdiv\u003e\u003cstrong\u003ePower Shot for gray hair concealing\u003c\/strong\u003e\u003c\/div\u003e\n\n\u003cdiv\u003e\u003c\/div\u003e\n\n\u003cdiv\u003e \u003cstrong\u003e\u003cspan itemprop=\"description\"\u003emedium ash brown\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cp\u003e Goldwell Color Men Reshade is the most masculine way to reduce grey hair and is as easy to use as a shampoo. 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For optimal results, use with the appropriate Goldwell For Men Reshade developer concentrate.\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default","offer_id":53409423982940,"sku":"G1-01-385","price":24.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Goldwell-Dualsenses-For-Men-Reshade-20ml_3822af0a-335b-4cc4-99f2-57cad6f75a28.jpg?v=1753119917"},{"product_id":"goldwell-elumen-haarfarben-200-ml","title":"Goldwell Elumen Hair Colors 200 ml","description":"\u003ch2\u003e Goldwell Elumen Hair Colors 200 ml\u003c\/h2\u003e\n\n\u003cp\u003e \u003cstrong\u003eHigh-performance hair color, without oxidation\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eFor extra intense and shiny hair colors without damaging the hair. Without ammonia. Dermatologically tested for skin compatibility. 2 natural tones with up to 100% gray coverage. Alternative for customers with allergic reactions to oxidative hair colors. Up to 37% more shine compared to intense demi-permanent hair colors. Up to 76% more color intensity compared to oxidative permanent hair colors. Up to 20% longer durability compared to oxidative permanent hair colors.\u003c\/p\u003e\n\n\u003ch3\u003e Characteristics:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e hair color without oxidation\u003c\/li\u003e\n\u003cli\u003e Crisp, brilliant colors\u003c\/li\u003e\n\u003cli\u003e Outstanding shine\u003c\/li\u003e\n\u003cli\u003e Exceptional durability\u003c\/li\u003e\n\u003cli\u003e Without oxidation and ammonia\u003c\/li\u003e\n\u003cli\u003e Convincingly healthy-looking hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e About Goldwell Elumen:\u003c\/h3\u003e\n\n\u003cp\u003e Elumen promises what was previously a contradiction: breathtaking luminosity, extra-long durability and sparkling shine with 100% protection - and all without oxidation and without risk. The unique technology makes possible what was previously considered a utopia.\u003cbr\u003e \u003cbr\u003eThe Elumen range is simple and compact. It includes 24 shades in four color groups (Pure, Deep, Bright and Light) and one clear shade.\u003cbr\u003e Elumen offers a limitless variety of colors and fascinating results thanks to various mixing options.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Naturals NN@4","offer_id":53409906196828,"sku":"P-10583","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Naturals NN@5","offer_id":53409906164060,"sku":"P-10580","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Naturals NN@6","offer_id":53409905541468,"sku":"P-5359","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Naturals NN@7","offer_id":53409906229596,"sku":"P-10581","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Cools NN@8","offer_id":53409905967452,"sku":"P-5358","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Naturals NN@9","offer_id":53409906262364,"sku":"P-10582","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Warms 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blue","offer_id":53409905312092,"sku":"P-5367","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Pure GK@all gold","offer_id":53409905574236,"sku":"P-5361","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Pure Gn@all green","offer_id":53409905344860,"sku":"P-5369","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Pure KK@all copper","offer_id":53409905246556,"sku":"P-5362","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Pures PK@all pink","offer_id":53409905213788,"sku":"P-5364","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Pure RR@all red","offer_id":53409905082716,"sku":"P-5363","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Pure RV@all red-violet","offer_id":53409906032988,"sku":"P-5365","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Pure Tq@all turquoise","offer_id":53409906098524,"sku":"P-5368","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Pures VV@all violet","offer_id":53409905279324,"sku":"P-5366","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"Pure YY@all yellow","offer_id":53409906065756,"sku":"P-5360","price":19.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/elumen.jpg?v=1753127047"},{"product_id":"goldwell-elumen-play-haarfarben-120-ml","title":"Goldwell Elumen Play Hair Colors 120 ml","description":"\u003ch2\u003e Goldwell Elumen Play Hair Colors 120 ml\u003c\/h2\u003e\n\n\u003cp class=\"bodytext\"\u003e \u003cstrong\u003eSemi-permanent color. Infinitely versatile.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp class=\"bodytext\"\u003e Compact range. Up to 100% colorfast washout. Lasts for up to 10-15 washes. 8 out of 10 stylists experience an improved hair structure. 83% rate the shine better than that of leading competitor products. More than 60% rate the hair feel better after coloring with Elumen Play than with leading competitor products. 60% of stylists rate the color brilliance better than that of leading competitor products. No developer is necessary.\u003c\/p\u003e\n\n\u003ch3\u003e Characteristics:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Crisp, brilliant colors\u003c\/li\u003e\n\u003cli\u003e Outstanding shine\u003c\/li\u003e\n\u003cli\u003e Exceptional durability\u003c\/li\u003e\n\u003cli\u003e Without oxidation and ammonia\u003c\/li\u003e\t \u003cli\u003eConvincingly healthy-looking hair\u003c\/li\u003e\n\u003cli\u003e No developer required.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e About Goldwell Elumen Play:\u003c\/h3\u003e\n\n\u003cdiv\u003e\u003cp\u003e The Elumen Play HDmax technology ensures that the dyes attach themselves to the outer and inner cuticle layer so that they gradually fade true to tone. Supported by the Shine and Care technology,\u003cbr\u003e This results in excellent color shine. The glow effect ensures brilliance and healthy-looking hair.\u003c\/p\u003e\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"@BLACK","offer_id":53409909014876,"sku":"P-5409","price":17.4,"currency_code":"EUR","in_stock":true},{"title":"@CLEAR","offer_id":53409908982108,"sku":"P-5410","price":17.4,"currency_code":"EUR","in_stock":true},{"title":"@GREEN","offer_id":53409908949340,"sku":"P-5408","price":17.4,"currency_code":"EUR","in_stock":true},{"title":"@ORANGE","offer_id":53409908883804,"sku":"P-5403","price":17.4,"currency_code":"EUR","in_stock":true},{"title":"@PASTEL CORAL","offer_id":53409909047644,"sku":"P-5411","price":17.4,"currency_code":"EUR","in_stock":true},{"title":"@PASTEL LAVENDER","offer_id":53409909080412,"sku":"P-5413","price":17.4,"currency_code":"EUR","in_stock":true},{"title":"@PASTEL MINT","offer_id":53409909178716,"sku":"P-5414","price":17.4,"currency_code":"EUR","in_stock":true},{"title":"@PASTEL ROSE","offer_id":53409909113180,"sku":"P-5412","price":17.4,"currency_code":"EUR","in_stock":true},{"title":"@PINK","offer_id":53409908851036,"sku":"P-5405","price":17.4,"currency_code":"EUR","in_stock":true},{"title":"@VIOLET","offer_id":53409908916572,"sku":"P-5406","price":17.4,"currency_code":"EUR","in_stock":true},{"title":"@YELLOW","offer_id":53409908818268,"sku":"P-5402","price":17.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Elumem-Play-120ml-rot.jpg?v=1753127054"},{"product_id":"schwarzkopf-igora-royal-fashion-lights-60ml","title":"Schwarzkopf Igora Royal Fashion Lights 60ml","description":"\u003ch2\u003e Schwarzkopf Igora Royal Fashion Lights 60ml\u003c\/h2\u003e\n\n\u003cp\u003e \u003cstrong\u003eThe Schwarzkopf Igora Royal Fashion Lights hair colors offer excellent intensity and luminosity with up to 5 levels of lightening, intense contrast, even on dark or colored hair and irresistible shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Application on color depth 6 and darker.\u003c\/li\u003e\n\u003cli\u003e The ultra-intensive color boosters form the backbone of the new color system technology.\u003c\/li\u003e\n\u003cli\u003e In combination with the specially developed, powerful oil developer, they work in perfect harmony and guarantee ultimate intensity and maximum contrast.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Characteristics:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eLightening and color in just one step\u003c\/li\u003e\n\u003cli\u003e Excellent intensity and luminosity\u003c\/li\u003e\n\u003cli\u003e Up to 5 levels of brightening\u003c\/li\u003e\n\u003cli\u003e Intense contrast, even on dark or colored hair\u003c\/li\u003e\n\u003cli\u003e Irresistible shine\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Only for coloring techniques without direct scalp contact.\u003c\/li\u003e\n\u003cli\u003e Mix with suitable developer.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Schwarzkopf","offers":[{"title":"L-00 Natur Extra","offer_id":53410320253276,"sku":"P-6699","price":9.55,"currency_code":"EUR","in_stock":true},{"title":"L-33 Fashion Lights Dark Green","offer_id":53410320220508,"sku":"P-6701","price":9.55,"currency_code":"EUR","in_stock":true},{"title":"L-44 Fashion Lights Beige","offer_id":53410320154972,"sku":"P-6702","price":9.55,"currency_code":"EUR","in_stock":true},{"title":"L-77 Fashion Lights Copper","offer_id":53410320122204,"sku":"P-6704","price":9.55,"currency_code":"EUR","in_stock":true},{"title":"L-88 Red Extra","offer_id":53410320286044,"sku":"P-6705","price":9.55,"currency_code":"EUR","in_stock":true},{"title":"L-89 Fashion Lights Red Violet","offer_id":53410320187740,"sku":"P-6706","price":9.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/schwarzkopf-igora-royal-fashion-lights-1.jpg?v=1753141155"},{"product_id":"la-riche-directions-dark-tulip-89-ml","title":"La Richè Directions Dark Tulip 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Dark Tulip 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410324087132,"sku":"L3-01-001","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Dark-Tulip-88ml.jpg?v=1753141167"},{"product_id":"la-riche-directions-tulip-89-ml","title":"La Richè Directions Tulip 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Tulip 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e Lightening first. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410324906332,"sku":"L3-01-002","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Tulip-88ml.jpg?v=1753141169"},{"product_id":"la-riche-directions-rose-red-89-ml","title":"La Richè Directions Rose Red 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Rose Red 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410325234012,"sku":"L3-01-003","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Rose-Red-88ml.jpg?v=1753141171"},{"product_id":"la-riche-directions-poppy-red-89-ml","title":"La Richè Directions Poppy Red 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Poppy Red 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e Lightening first. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410325463388,"sku":"L3-01-004","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Poppy-Red-88ml.jpg?v=1753141173"},{"product_id":"la-riche-directions-pillarbox-red-89-ml","title":"La Richè Directions Pillarbox Red 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Pillarbox Red 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410325758300,"sku":"L3-01-005","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Pillarbox-Red-88ml.jpg?v=1753141175"},{"product_id":"la-riche-directions-flamingo-pink-89-ml","title":"La Richè Directions Flamingo Pink 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Flamingo Pink 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410326643036,"sku":"L3-01-007","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Flamingo-pink-88ml.jpg?v=1753141176"},{"product_id":"la-riche-directions-violet-89-ml","title":"La Richè Directions Violet 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Violet 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410327003484,"sku":"L3-01-008","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Violet-88ml.jpg?v=1753141178"},{"product_id":"la-riche-directions-lilac-89-ml","title":"La Richè Directions Lilac 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Lilac 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410328019292,"sku":"L3-01-009","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Lilac-88ml.jpg?v=1753141181"},{"product_id":"la-riche-directions-lavender-89-ml","title":"La Richè Directions Lavender 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Lavender 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e Lightening first. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410328379740,"sku":"L3-01-010","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Lavender-88ml.jpg?v=1753141182"},{"product_id":"la-riche-directions-rubine-89-ml","title":"La Richè Directions Rubies 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Rubies 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410328576348,"sku":"L3-01-011","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Rubine-88ml.jpg?v=1753141184"},{"product_id":"la-riche-directions-plum-89-ml","title":"La Richè Directions Plum 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Plum 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant required. Tinting hair with Directions allows for an individual change in hair color, which results from the mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e Lightening first. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410328707420,"sku":"L3-01-012","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/La-Riche-Directions-Plum-89-ml-8215.jpg?v=1753141186"},{"product_id":"la-riche-directions-atlantic-blue-89-ml","title":"La Richè Directions Atlantic Blue 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Atlantic Blue 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410330345820,"sku":"L3-01-013","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Atlantic-Blue-88ml.jpg?v=1753141189"},{"product_id":"la-riche-directions-lagoon-blue-89-ml","title":"La Richè Directions Lagoon Blue 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Lagoon Blue 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410330968412,"sku":"L3-01-014","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Lagoon-Blue-88ml.jpg?v=1753141190"},{"product_id":"la-riche-directions-turquoise-89-ml","title":"La Richè Directions Turquoise 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Turquoise 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410333065564,"sku":"L3-01-015","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Turquoise-88ml.jpg?v=1753141193"},{"product_id":"la-riche-directions-alpine-green-89-ml","title":"La Richè Directions Alpine Green 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Alpine Green 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410333491548,"sku":"L3-01-016","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Alpine-Green-88ml.jpg?v=1753141195"},{"product_id":"la-riche-directions-apple-green-89-ml","title":"La Richè Directions Apple Green 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Apple Green 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410333786460,"sku":"L3-01-017","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Apple-Green-88ml.jpg?v=1753141197"},{"product_id":"la-riche-directions-spring-green-89-ml","title":"La Richè Directions Spring Green 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Spring Green 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410334540124,"sku":"L3-01-018","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Spring-Green-88ml.jpg?v=1753141199"},{"product_id":"la-riche-directions-bright-daffodil-89-ml","title":"La Richè Directions Bright Daffodil 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Bright Daffodil 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410334835036,"sku":"L3-01-019","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Bright-Daffodil-88ml.jpg?v=1753141201"},{"product_id":"la-riche-directions-silver-89-ml","title":"La Richè Directions Silver 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Silver 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410334900572,"sku":"L3-01-020","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Silver-88ml.jpg?v=1753141203"},{"product_id":"la-riche-directions-midnight-blue-89-ml","title":"La Richè Directions Midnight Blue 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Midnight Blue 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410335850844,"sku":"L3-01-022","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Midnight-Blue-88ml.jpg?v=1753141204"},{"product_id":"la-riche-directions-ebony-89-ml","title":"La Richè Directions Ebony 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Ebony 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410337292636,"sku":"L3-01-023","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/La-Riche-Directions-Ebony-89-ml-8226.jpg?v=1753141206"},{"product_id":"la-riche-directions-vermillion-red-89-ml","title":"La Richè Directions Vermillion Red 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Vermillion Red 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410337653084,"sku":"L3-01-024","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Vermillion-Red-88ml.jpg?v=1753141208"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/collections\/Haarfarbe-und-Toenungen.jpg?v=1774494150","url":"https:\/\/hiirshoppro.com\/en\/collections\/haarfarben-tonung.oembed?page=2","provider":"HairshopPro","version":"1.0","type":"link"}