{"title":"Illumina","description":"\u003cdiv\u003e\u003ch2 style=\"text-align: center;\"\u003e Wella ILLUMINA\u003c\/h2\u003e\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n \u003cp style=\"text-align: center;\"\u003eFor more than 100 years, Wella has maintained its position on the market through innovative product ideas, constantly new formulations that boast technical advances, and creative ranges. This is how Wella makes customers around the world happy and fulfills a wide variety of care, styling, and coloring needs. Wella has focused particularly on the latter with Wella Coloration, offering everything a colorist could desire, from semi- and demi-permanent tints, colorations, and bleachings. Wella Coloration Illumina Color is the permanent hair color that offers a variety of coloring options.\u003c\/p\u003e\n\n\u003ch3 style=\"text-align: center;\"\u003e Wella Illumina Color: Permanent hair color with light reflections\u003c\/h3\u003e\n\n \u003cp style=\"text-align: center;\"\u003eWella Illumina Color is a permanent hair color that can be used to lighten, darken, or enhance your natural hair tone. This smooths and translucents the hair's surface, creating beautiful light reflections and giving your hair a shiny, natural look. New, vibrant colors in the highest spectrum: Wella Illumina Color lets your hair unleash its full potential!\u003c\/p\u003e\n\n\u003ch3 style=\"text-align: center;\"\u003e The color worlds of Wella Illumina Color\u003c\/h3\u003e\n\n\u003cp style=\"text-align: center;\"\u003e Wella Illumina Color is available in three different color categories: Wella Illumina Color Warm Tones offers color products for golden brown, mahogany and rose gold, Wella Illumina Color Neutral Tones serves colors such as medium brown, light brown and dark brown and Wella Illumina Color Cool Tones holds colors such as Cool Olive Brown, Light Brown Pearl Ash or Dark Blonde Ash Violet.\u003c\/p\u003e\n\n\u003cp style=\"text-align: center;\"\u003e 3314\u003c\/p\u003e\n\n\n\u003c\/div\u003e","products":[{"product_id":"wella-illumina-color-farben-60ml","title":"Wella Illumina Color Colors 60ml","description":"\u003ch2\u003e Wella Illumina Color Colors 60ml\u003c\/h2\u003e\n\n \u003cp\u003eSee color in a new light - dazzling color results that shine in any light.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e ILLUMINA COLOR has become a global beauty phenomenon and has set new standards for vibrant and healthy-looking hair color. Discover the wonder of ILLUMINA COLOR.\u003c\/li\u003e\n\u003cli\u003e Illumina Color elevates light to its highest spectrum to reveal never-before-seen potential in hair. Embrace the light and bring to life new, vibrant colors that captivate the senses and emotions.\u003c\/li\u003e\n\u003cli\u003e 34 intermixable shades for endless possibilities.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e Mixing (Not recommended for mixing with Koleston Perfect)\u003cbr\u003e Illumina Color \u0026amp; Welloxon Perfect (1:1): E.g. 60 ml Illumina Color shade + 60 ml Welloxon Perfect. 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Stay about 2 cm away from the scalp.\u003c\/li\u003e\n\u003cli\u003e Exposure time: without heat 30-40 minutes \/ with heat 15-20 minutes.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"4\/ medium brown pure","offer_id":53408647610716,"sku":"P-1251","price":9.3,"currency_code":"EUR","in_stock":true},{"title":"5\/ pure light brown","offer_id":53408647577948,"sku":"P-1252","price":9.3,"currency_code":"EUR","in_stock":true},{"title":"5\/02 light brown natural matt","offer_id":53408648200540,"sku":"P-1288","price":9.3,"currency_code":"EUR","in_stock":true},{"title":"5\/35 light brown gold-mahogany","offer_id":53408647381340,"sku":"P-1253","price":9.3,"currency_code":"EUR","in_stock":true},{"title":"5\/7 light brown brown","offer_id":53408647414108,"sku":"P-1255","price":9.3,"currency_code":"EUR","in_stock":true},{"title":"5\/81 light brown pearl-ash","offer_id":53408648659292,"sku":"P-1256","price":9.3,"currency_code":"EUR","in_stock":true},{"title":"6\/ pure 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This allows for absolutely stable, precise and even color development\u003c\/li\u003e\n\u003cli\u003e Welloxon Perfect is available in different strengths - 6%, 9% and 12%.\u003c\/li\u003e\n\u003cli\u003e With its different concentrations, it offers a wide range of possible applications.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e Danger:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Please always read the instructions for use provided with the product carefully.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default","offer_id":53408943538524,"sku":"W1-03-667","price":2.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Wella-Welloxon-Perfect-Me--6--60ml-5551.jpg?v=1753108873"},{"product_id":"wella-welloxon-perfect-me-9-60ml","title":"Wella Welloxon Perfect Me+ 9% 60ml","description":"\u003ch2\u003e Wella Welloxon Perfect Me+ 9% 60ml\u003c\/h2\u003e\n\n\u003cp\u003e \u003cstrong\u003edeveloper\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Welloxon Perfect is an oxidation cream for:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Safe color results with reliable coverage in combination with Koleston Perfect\u003c\/li\u003e\n\u003cli\u003e Optimal bleaching results with Blondor\u003c\/li\u003e\n\u003cli\u003e Brilliant highlights in combination with Magma\u003c\/li\u003e\t \u003cli\u003eThe color mass is particularly easy to mix and apply and adheres perfectly to the hair. This allows for absolutely stable, precise and even color development\u003c\/li\u003e\n\u003cli\u003e Welloxon Perfect is available in different strengths - 6%, 9% and 12%.\u003c\/li\u003e\n\u003cli\u003e With its different concentrations, it offers a wide range of possible applications.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e Danger:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Please always read the instructions for use provided with the product carefully.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default","offer_id":53408943800668,"sku":"W1-03-668","price":2.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Wella-Welloxon-Perfect-Me--9--60ml-5552.jpg?v=1753108875"},{"product_id":"wella-welloxon-perfect-me-12-60ml","title":"Wella Welloxon Perfect Me+ 12% 60ml","description":"\u003ch2\u003e Wella Welloxon Perfect Me+ 12% 60ml\u003c\/h2\u003e\n\n\u003cp\u003e \u003cstrong\u003edeveloper\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Welloxon Perfect is an oxidation cream for:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Safe color results with reliable coverage in combination with Koleston Perfect\u003c\/li\u003e\n\u003cli\u003e Optimal bleaching results with Blondor\u003c\/li\u003e\n\u003cli\u003e Brilliant highlights in combination with Magma\u003c\/li\u003e\n\u003cli\u003e The color mass is particularly easy to mix and apply and adheres perfectly to the hair. 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This allows for absolutely stable, precise and even color development\u003c\/li\u003e\t \u003cli\u003eWelloxon Perfect is available in different strengths - 1.9%, 6%, 9% and 12%.\u003c\/li\u003e\n\u003cli\u003e With its different concentrations, it offers a wide range of possible applications.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e Danger:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Please always read the instructions for use provided with the product carefully.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default","offer_id":53408945766748,"sku":"W1-03-666","price":11.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Wella-Welloxon-Perfect-Me--12--1000ml-5558_1.jpg?v=1763138721"},{"product_id":"wella-illumina-opal-essence-60-ml","title":"Wella Illumina Opal Essence 60 ml","description":"\u003ch2\u003e Wella Illumina Opal Essence 60 ml\u003c\/h2\u003e\n\n\u003cp\u003e \u003cstrong\u003eOpal Essence by Illumina Color creates a delicate metallic shine with warm and cool reflections.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e The new shades from Wella have no depth of tone, they are pure colors that are applied over the base hair color in the respective shade. 5 metallic shades (Titanium Rose, Copper Peach, Silver Mauve, Chrome Olive and Platinum Lily) refine the base hair color with unique reflections and shimmer. The lighter the hair, the more intense the result.\u003c\/p\u003e\n\n \u003cp\u003eThe shades gently lighten natural and colored hair. The reflections change depending on the curvature of the hair. This means that the hair color shimmers differently with every movement and depending on the incidence of light, as cold and warm reflections become visible in the hair.\u003c\/p\u003e\n\n\u003cp\u003e Opal Essence is best used with a shade depth of 6 or higher. Of course, it can also be mixed with the entire Illumina Color range to create a shade depth. Opal Essence thus opens up an even greater range of colors - there are no limits to creativity.\u003c\/p\u003e\n\n\u003cp\u003e Since Opal Essence has no tone depth, it is not suitable for covering grey hair. However, when combined with a classic Illumina Color, grey hair will be covered. 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