{"title":"La Riché Directions","description":"\u003ch3\u003e La Riché Directions – Vibrant colors for your individual look\u003c\/h3\u003e\n\n\u003cp\u003e \u003cstrong\u003eLa Riché Directions\u003c\/strong\u003e is the cult brand for semi-permanent hair coloring, creating intense, vibrant, and creative looks. Whether bold rainbow colors, pastel tones, or a subtle touch of color – with La Riché Directions, you can express your personal style in a unique way. The products are easy to use and offer you the opportunity to change your hair color to suit your mood.\u003c\/p\u003e\n\n\u003ch4\u003e \u003cstrong\u003eWhy La Riché Directions?\u003c\/strong\u003e\n\u003c\/h4\u003e\n\n \u003cp\u003eLa Riché Directions is the first choice for anyone who loves bold and unusual hair colors. The brand offers a wide range of colors, from bright turquoise to bright pink to soft pastels, and ensures long-lasting results that are also caring for your hair.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eYour benefits with La Riché Directions:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\n \u003cstrong\u003eVersatile color selection:\u003c\/strong\u003e Over 30 shades that can be mixed together.\u003c\/li\u003e\n\u003cli\u003e\n\n \u003cstrong\u003eGentle on your hair:\u003c\/strong\u003e Without ammonia and peroxide for gentle application.\u003c\/li\u003e\n\u003cli\u003e\n\n \u003cstrong\u003eIntense results:\u003c\/strong\u003e Provides bold colors with a striking finish.\u003c\/li\u003e\n\u003cli\u003e\n\n \u003cstrong\u003eSemi-permanent:\u003c\/strong\u003e Perfect for changing your hair color flexibly.\u003c\/li\u003e\n\u003cli\u003e\n\n \u003cstrong\u003eVegan formula:\u003c\/strong\u003e 100% vegan and cruelty-free.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch4\u003e \u003cstrong\u003eThe most popular shades of La Riché Directions\u003c\/strong\u003e\n\u003c\/h4\u003e\n\n\u003col\u003e\n\u003cli\u003e\n\n \u003cstrong\u003eFire – Bright Red\u003c\/strong\u003e \u003cbr\u003eThis intense, fiery color will make your hair shine and create a bold look. Perfect for those who want to stand out.\u003c\/li\u003e\n\u003cli\u003e\n\n \u003cstrong\u003eTurquoise – Bright turquoise\u003c\/strong\u003e\u003cbr\u003e For those who want a fresh, aquatic color. This shade looks particularly good on bleached hair.\u003c\/li\u003e\n\u003cli\u003e\n\n \u003cstrong\u003eLilac – delicate pastel purple\u003c\/strong\u003e\u003cbr\u003e A subtle, romantic tone that is ideal for pastel looks.\u003c\/li\u003e\n\u003cli\u003e\n\n \u003cstrong\u003eFlamingo Pink – Bright Pink\u003c\/strong\u003e\u003cbr\u003e This vibrant shade is a real eye-catcher and perfect for bold styles.\u003c\/li\u003e\n\u003cli\u003e\n\n \u003cstrong\u003eMidnight Blue – Dark Blue\u003c\/strong\u003e\u003cbr\u003e A deep, velvety blue for a mystical and elegant look.\u003c\/li\u003e\n\u003cli\u003e\n\n \u003cstrong\u003eSilver – Metallic shimmer\u003c\/strong\u003e\u003cbr\u003e Ideal for the trendy granny style or as a base for pastel tones.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003ch4\u003e \u003cstrong\u003eTips for using La Riché Directions\u003c\/strong\u003e\n\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e \n\u003cstrong\u003eBleached hair:\u003c\/strong\u003e For best results, apply La Riché Directions to light bleached hair. This will maximize the color's intensity.\u003c\/li\u003e\n\u003cli\u003e\n\n \u003cstrong\u003eMixability:\u003c\/strong\u003e You can mix different colors together to create your very own shade.\u003c\/li\u003e\n\u003cli\u003e\n\n \u003cstrong\u003eDurability:\u003c\/strong\u003e The colors typically last 6-8 washes and fade smoothly, allowing you to experiment without harsh transitions.\u003c\/li\u003e\n\u003cli\u003e\n\n \u003cstrong\u003eCare:\u003c\/strong\u003e Use a sulfate-free shampoo to maintain color intensity for longer.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch4\u003e \u003cstrong\u003eSustainability and ethics at La Riché Directions\u003c\/strong\u003e\n\u003c\/h4\u003e\n\n\u003cp\u003e La Riché Directions is proud to offer vegan hair colors that are cruelty-free. With their gentle formula free of harmful chemicals, the products are not only good for your hair but also for the environment.\u003c\/p\u003e\n\n\u003ch4\u003e \u003cstrong\u003eWhy buy La Riché Directions in our online shop?\u003c\/strong\u003e\n\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e \n\u003cstrong\u003eOriginal products:\u003c\/strong\u003e Guaranteed quality directly from the manufacturer.\u003c\/li\u003e\n\u003cli\u003e\n\n \u003cstrong\u003eWide range of colours:\u003c\/strong\u003e Discover all the shades of La Riché Directions.\u003c\/li\u003e\n\u003cli\u003e\n\n \u003cstrong\u003eAttractive prices:\u003c\/strong\u003e Benefit from exclusive offers.\u003c\/li\u003e\n\u003cli\u003e\n\n \u003cstrong\u003eFast delivery:\u003c\/strong\u003e Your favorite colors come directly to your home.\u003c\/li\u003e\n\u003cli\u003e\n\n \u003cstrong\u003eInspiring advice:\u003c\/strong\u003e We help you find the perfect color for your look.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch4\u003e \u003cstrong\u003eLa Riché Directions – Expressive colors for bold looks\u003c\/strong\u003e\n\u003c\/h4\u003e\n\n\u003cp\u003e With La Riché Directions, you can unleash your creativity and try out hair colors that inspire. Whether bold colors or soft tones, the semi-permanent hair colors offer you the opportunity to redefine your style again and again.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eLa Riché Directions – Turn your hair into a work of art.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e 3137\u003c\/p\u003e","products":[{"product_id":"la-riche-directions-dark-tulip-89-ml","title":"La Richè Directions Dark Tulip 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Dark Tulip 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410324087132,"sku":"L3-01-001","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Dark-Tulip-88ml.jpg?v=1753141167"},{"product_id":"la-riche-directions-tulip-89-ml","title":"La Richè Directions Tulip 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Tulip 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e Lightening first. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410324906332,"sku":"L3-01-002","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Tulip-88ml.jpg?v=1753141169"},{"product_id":"la-riche-directions-rose-red-89-ml","title":"La Richè Directions Rose Red 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Rose Red 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410325234012,"sku":"L3-01-003","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Rose-Red-88ml.jpg?v=1753141171"},{"product_id":"la-riche-directions-poppy-red-89-ml","title":"La Richè Directions Poppy Red 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Poppy Red 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e Lightening first. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410325463388,"sku":"L3-01-004","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Poppy-Red-88ml.jpg?v=1753141173"},{"product_id":"la-riche-directions-pillarbox-red-89-ml","title":"La Richè Directions Pillarbox Red 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Pillarbox Red 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410325758300,"sku":"L3-01-005","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Pillarbox-Red-88ml.jpg?v=1753141175"},{"product_id":"la-riche-directions-flamingo-pink-89-ml","title":"La Richè Directions Flamingo Pink 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Flamingo Pink 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410326643036,"sku":"L3-01-007","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Flamingo-pink-88ml.jpg?v=1753141176"},{"product_id":"la-riche-directions-violet-89-ml","title":"La Richè Directions Violet 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Violet 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410327003484,"sku":"L3-01-008","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Violet-88ml.jpg?v=1753141178"},{"product_id":"la-riche-directions-lilac-89-ml","title":"La Richè Directions Lilac 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Lilac 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410328019292,"sku":"L3-01-009","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Lilac-88ml.jpg?v=1753141181"},{"product_id":"la-riche-directions-lavender-89-ml","title":"La Richè Directions Lavender 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Lavender 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e Lightening first. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410328379740,"sku":"L3-01-010","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Lavender-88ml.jpg?v=1753141182"},{"product_id":"la-riche-directions-rubine-89-ml","title":"La Richè Directions Rubies 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Rubies 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410328576348,"sku":"L3-01-011","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Rubine-88ml.jpg?v=1753141184"},{"product_id":"la-riche-directions-plum-89-ml","title":"La Richè Directions Plum 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Plum 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant required. Tinting hair with Directions allows for an individual change in hair color, which results from the mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e Lightening first. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410328707420,"sku":"L3-01-012","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/La-Riche-Directions-Plum-89-ml-8215.jpg?v=1753141186"},{"product_id":"la-riche-directions-atlantic-blue-89-ml","title":"La Richè Directions Atlantic Blue 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Atlantic Blue 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410330345820,"sku":"L3-01-013","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Atlantic-Blue-88ml.jpg?v=1753141189"},{"product_id":"la-riche-directions-lagoon-blue-89-ml","title":"La Richè Directions Lagoon Blue 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Lagoon Blue 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410330968412,"sku":"L3-01-014","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Lagoon-Blue-88ml.jpg?v=1753141190"},{"product_id":"la-riche-directions-turquoise-89-ml","title":"La Richè Directions Turquoise 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Turquoise 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410333065564,"sku":"L3-01-015","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Turquoise-88ml.jpg?v=1753141193"},{"product_id":"la-riche-directions-alpine-green-89-ml","title":"La Richè Directions Alpine Green 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Alpine Green 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410333491548,"sku":"L3-01-016","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Alpine-Green-88ml.jpg?v=1753141195"},{"product_id":"la-riche-directions-apple-green-89-ml","title":"La Richè Directions Apple Green 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Apple Green 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410333786460,"sku":"L3-01-017","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Apple-Green-88ml.jpg?v=1753141197"},{"product_id":"la-riche-directions-spring-green-89-ml","title":"La Richè Directions Spring Green 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Spring Green 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410334540124,"sku":"L3-01-018","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Spring-Green-88ml.jpg?v=1753141199"},{"product_id":"la-riche-directions-bright-daffodil-89-ml","title":"La Richè Directions Bright Daffodil 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Bright Daffodil 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410334835036,"sku":"L3-01-019","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Bright-Daffodil-88ml.jpg?v=1753141201"},{"product_id":"la-riche-directions-silver-89-ml","title":"La Richè Directions Silver 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Silver 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410334900572,"sku":"L3-01-020","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Silver-88ml.jpg?v=1753141203"},{"product_id":"la-riche-directions-midnight-blue-89-ml","title":"La Richè Directions Midnight Blue 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Midnight Blue 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410335850844,"sku":"L3-01-022","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Midnight-Blue-88ml.jpg?v=1753141204"},{"product_id":"la-riche-directions-ebony-89-ml","title":"La Richè Directions Ebony 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Ebony 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410337292636,"sku":"L3-01-023","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/La-Riche-Directions-Ebony-89-ml-8226.jpg?v=1753141206"},{"product_id":"la-riche-directions-vermillion-red-89-ml","title":"La Richè Directions Vermillion Red 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Vermillion Red 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410337653084,"sku":"L3-01-024","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Vermillion-Red-88ml.jpg?v=1753141208"},{"product_id":"la-riche-directions-flame-89-ml","title":"La Richè Directions Flame 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Flame 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410338406748,"sku":"L3-01-025","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Flame-88ml.jpg?v=1753141210"},{"product_id":"la-riche-directions-carnation-pink-89-ml","title":"La Richè Directions Carnation Pink 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Carnation Pink 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410339520860,"sku":"L3-01-027","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Carnation-Pink-88ml.jpg?v=1753141212"},{"product_id":"la-riche-directions-pastel-pink-89-ml","title":"La Richè Directions Pastel Pink 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Pastel Pink 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410340798812,"sku":"L3-01-028","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Pastel-Pink-88ml.jpg?v=1753141214"},{"product_id":"la-riche-directions-cerise-89-ml","title":"La Richè Directions Cerise 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Cerise 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e Lightening first. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410341323100,"sku":"L3-01-030","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Cerise-88ml.jpg?v=1753141216"},{"product_id":"la-riche-directions-tangerine-89-ml","title":"La Richè Directions Tangerine 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Tangerine 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410341388636,"sku":"L3-01-031","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Tangerine-88ml.jpg?v=1753141218"},{"product_id":"la-riche-directions-apricot-89-ml","title":"La Richè Directions Apricot 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Apricot 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e Lightening first. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410341519708,"sku":"L3-01-032","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Apricot-88ml.jpg?v=1753141219"},{"product_id":"la-riche-directions-neon-blue-89-ml","title":"La Richè Directions Neon Blue 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Neon Blue 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e Lightening first. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410342732124,"sku":"L3-01-033","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/La-Riche-Directions-Neon-Blue-89-ml-8235.jpg?v=1753141221"},{"product_id":"la-riche-directions-white-toner-89-ml","title":"La Richè Directions White Toner 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions White Toner 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant required. Tinting hair with Directions allows for an individual change in hair color, which results from the mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e Lightening first. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410343321948,"sku":"L3-01-034","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-White-Toner-88ml.jpg?v=1753141223"},{"product_id":"la-riche-directions-wisteria-89-ml","title":"La Richè Directions Wisteria 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Wisteria 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e Lightening first. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410344468828,"sku":"L3-01-035","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Wisteria-88ml.jpg?v=1753141225"},{"product_id":"la-riche-directions-denim-blue-89-ml","title":"La Richè Directions Denim Blue 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Denim Blue 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\t \u003cli\u003eAlmost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\t \u003cli\u003eBleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eConsumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e Lightening first. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410345845084,"sku":"L3-01-036","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Denim-Blue-88ml.jpg?v=1753141227"},{"product_id":"la-riche-directions-fluorescent-glow-89-ml","title":"La Richè Directions Fluorescent Glow 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Fluorescent Glow 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Almost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\t \u003cli\u003eDirections hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\n\u003cli\u003e Bleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eTo avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Consumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eMix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Directions hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410369012060,"sku":"L3-01-026","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Directions-Fluorescent-Glow-88ml.jpg?v=1753141265"},{"product_id":"la-riche-directions-blondierset-3-rot","title":"La Richè Directions bleaching set 3% red ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n \u003ch1 itemprop=\"name\"\u003eLa Richè Directions bleaching set 3% red\u003c\/h1\u003e\n\n\u003cp\u003e The set contains:\u003c\/p\u003e\n\n\u003cdiv class=\"product--description\" itemprop=\"description\"\u003e\n\n\u003cul\u003e\n\u003cli\u003e 60g special bleaching powder\u003c\/li\u003e\n\u003cli\u003e 120ml Cream Peroxide 3%\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e This Directions bleaching set is a \u003cstrong\u003every scalp-friendly bleaching method.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Recommended before using Directions hair dyes, as there is little or no exposure of undesirable undertones such as gold, yellow and red. The white fire bleaching powder has a very good swelling. This gives you a strong and even lightening of the hair as the The hair is well covered by the bleaching mass. This bleaching method is particularly recommended for sensitive, brittle and damaged hair.\u003c\/p\u003e\n\n\u003ch3\u003e Instructions - Mixture for bleaching hair:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eMix the bleaching powder and the corresponding cream peroxide in a plastic bowl until it reaches a creamy consistency. Then let the mixture sit for a short time and then immediately apply the bleaching mass to the hair. Ideally, start at the roots and then gradually apply the bleach to the lengths and tips. The ideal exposure time is around 30 - 90 minutes - without applying heat. Then rinse thoroughly with plenty of water.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Directions Application Tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e With a 3% quick bleaching solution, the Directions colors can be almost completely removed from the tinted hair.\u003c\/li\u003e\n\u003cli\u003e The ideal exposure time is - without heat supply - approx. 30 - 90 minutes\u003c\/li\u003e\n\u003cli\u003e Then rinse thoroughly with plenty of water.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410369077596,"sku":"L3-01-037","price":11.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Blondierset-3.jpg?v=1753141266"},{"product_id":"la-riche-directions-blondierset-6-blau","title":"La Richè Directions bleaching set 6% blue ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions bleaching set 6% blue\u003c\/h1\u003e\n\n\u003cp\u003e The set contains:\u003c\/p\u003e\n\n\u003cdiv class=\"product--description\" itemprop=\"description\"\u003e\n\n\u003cul\u003e\n\u003cli\u003e 60g special bleaching powder\u003c\/li\u003e\n\u003cli\u003e 120ml Cream Peroxide 6%\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e This Directions bleaching set is a \u003cstrong\u003every scalp-friendly bleaching method.\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eRecommended before using Directions hair dyes, as there is little or no exposure of undesirable undertones such as gold, yellow and red. The white fire bleaching powder swells up very well. This gives you a strong and even lightening of the hair as the hair is well enclosed by the bleaching mass. This bleaching method is particularly recommended for sensitive, brittle and damaged hair.\u003c\/p\u003e\n\n\u003ch3\u003e Instructions - Mixture for bleaching hair:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix the bleaching powder and the corresponding cream peroxide in a plastic bowl until it reaches a creamy consistency. Then let the mixture sit for a short time and then immediately apply the bleaching mass to the hair. Ideally, start at the roots and then gradually apply the bleach to the lengths and tips. The ideal exposure time is around 30 - 90 minutes - without applying heat. Then rinse thoroughly with plenty of water.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eDirections Application Tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e With a 6% quick bleach, the Directions colors can be almost completely removed from the tinted hair.\u003c\/li\u003e\n\u003cli\u003e The ideal exposure time is - without heat supply - approx. 30 - 90 minutes\u003c\/li\u003e\n\u003cli\u003e Then rinse thoroughly with plenty of water.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410369896796,"sku":"L3-01-038","price":11.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Blondierset-6.jpg?v=1753141268"},{"product_id":"la-riche-directions-pastel-blue-89-ml","title":"La Richè Directions Pastel Blue 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Pastel Blue 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Almost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\t \u003cli\u003eDirections hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\n\u003cli\u003e Bleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eTo avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Consumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eMix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Directions hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410639741276,"sku":"L3-01-039","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/La-Riche-Directions-Pastel-Blue-89-ml-8752.jpg?v=1753148365"},{"product_id":"la-riche-directions-pastel-rose-89-ml","title":"La Richè Directions Pastel Rose 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n \u003ch1 itemprop=\"name\"\u003eLa Richè Directions Pastel Rose 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Almost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\t \u003cli\u003eDirections hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\n\u003cli\u003e Bleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eTo avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Consumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eMix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Directions hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410639839580,"sku":"L3-01-040","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/La-Riche-Directions-Pastel-Rose-89-ml-8753.jpg?v=1753148367"},{"product_id":"la-riche-directions-peach-89-ml","title":"La Richè Directions Peach 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Peach 89 ml\u003c\/h1\u003e\n\n \u003cdiv\u003e\u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Almost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\t \u003cli\u003eDirections hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\n\u003cli\u003e Bleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eTo avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Consumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eMix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Directions hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410639937884,"sku":"L3-01-041","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/La-Riche-Directions-Peach-89-ml-8754_1.jpg?v=1753148369"},{"product_id":"la-riche-directions-deep-purple-89-ml","title":"La Richè Directions Deep Purple 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n \u003ch1 itemprop=\"name\"\u003eLa Richè Directions Deep Purple 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Almost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\t \u003cli\u003eDirections hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\n\u003cli\u003e Bleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eTo avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Consumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eMix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Directions hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410640527708,"sku":"L3-01-042","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/La-Riche-Directions-Deep-Purple-89-ml-8755_1.jpg?v=1753148371"},{"product_id":"la-riche-directions-ultra-violet-89-ml","title":"La Richè Directions Ultra Violet 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n \u003ch1 itemprop=\"name\"\u003eLa Richè Directions Ultra Violet 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Almost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\t \u003cli\u003eDirections hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\n\u003cli\u003e Bleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eTo avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Consumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eMix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Directions hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410640724316,"sku":"L3-01-043","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/La-Riche-Directions-Ultra-Violet-89-ml-8756.jpg?v=1753148374"},{"product_id":"la-riche-directions-antique-mauve-89-ml","title":"La Richè Directions Antique Mauve 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n \u003ch1 itemprop=\"name\"\u003eLa Richè Directions Antique Mauve 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Almost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\t \u003cli\u003eDirections hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\n\u003cli\u003e Bleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eTo avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Consumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eMix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Directions hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410640888156,"sku":"L3-01-044","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/La-Riche-Directions-Antique-Mauve-89-ml-8757_1.jpg?v=1753148375"},{"product_id":"la-riche-directions-slate-89-ml","title":"La Richè Directions Slate 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Slate 89 ml\u003c\/h1\u003e\n\n \u003cdiv\u003e\u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Almost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\t \u003cli\u003eDirections hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\n\u003cli\u003e Bleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eTo avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Consumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eMix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Directions hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410641707356,"sku":"L3-01-045","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/La-Riche-Directions-Slate-89-ml-8758.jpg?v=1753148378"},{"product_id":"la-riche-directions-stormy-grey-89-ml","title":"La Richè Directions Stormy Gray 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n \u003ch1 itemprop=\"name\"\u003eLa Richè Directions Stormy Gray 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Almost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\t \u003cli\u003eDirections hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\n\u003cli\u003e Bleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eTo avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Consumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eMix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Directions hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410642297180,"sku":"L3-01-046","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/La-Riche-Directions-Stormy-Grey-89-ml-8759.jpg?v=1753148380"},{"product_id":"la-riche-directions-fluorescent-green-89-ml","title":"La Richè Directions Fluorescent Green 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n \u003ch1 itemprop=\"name\"\u003eLa Richè Directions Fluorescent Green 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Almost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\t \u003cli\u003eDirections hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\n\u003cli\u003e Bleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eTo avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Consumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eMix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e Lightening first. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Directions hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410642428252,"sku":"L3-01-047","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/La-Riche-Directions-Fluorescent-Green-89-ml-8760.jpg?v=1753148383"},{"product_id":"la-riche-directions-fluorescent-lime-89-ml","title":"La Richè Directions Fluorescent Lime 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n \u003ch1 itemprop=\"name\"\u003eLa Richè Directions Fluorescent Lime 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Almost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\t \u003cli\u003eDirections hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\n\u003cli\u003e Bleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eTo avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Consumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eMix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Directions hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410643181916,"sku":"L3-01-048","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/La-Riche-Directions-Fluorescent-Lime-89-ml-8761.jpg?v=1753148385"},{"product_id":"la-riche-directions-sunflower-89-ml","title":"La Richè Directions Sunflower 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n \u003ch1 itemprop=\"name\"\u003eLa Richè Directions Sunflower 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Almost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\t \u003cli\u003eDirections hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\n\u003cli\u003e Bleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eTo avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Consumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eMix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e Lightening first. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Directions hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53410643247452,"sku":"L3-01-049","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/La-Riche-Directions-Sunflower-89-ml-8762.jpg?v=1753148387"},{"product_id":"la-riche-directions-fluorescent-orange-89-ml","title":"La Richè Directions Fluorescent Orange 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Fluorescent Orange 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003cp\u003e High-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Almost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\t \u003cli\u003eDirections hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\n\u003cli\u003e Bleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\n\u003cli\u003e Bleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eTo avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\n\u003cli\u003e Immediately wash any plastic or other object that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Consumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eMix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Directions hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53411371483484,"sku":"L3-01-050","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/La-Riche-Directions-Mandarin-89-ml-9405.jpg?v=1753159259"},{"product_id":"la-riche-directions-neon-red-89-ml","title":"La Richè Directions Neon Red 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Neon Red 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n \u003cp\u003eHigh-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Almost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\t \u003cli\u003eBleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\n\u003cli\u003e Bleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\t \u003cli\u003eImmediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Consumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e First, lighten your hair. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53411432923484,"sku":"L3-01-051","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/La-Riche-Directions-Neon-Red-89-ml-9579_1.jpg?v=1753162920"},{"product_id":"la-riche-directions-fluorescent-yellow-89-ml","title":"La Richè Directions Fluorescent Yellow 89 ml ","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\n\u003ch1 itemprop=\"name\"\u003e La Richè Directions Fluorescent Yellow 89 ml\u003c\/h1\u003e\n\n\u003cdiv\u003e \u003cstrong\u003ecolor cream for tinting hair\u003c\/strong\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n \u003cp\u003eHigh-quality, direct-acting tinting cream for individual and magnificent hair colors. No oxidant necessary. Tinting your hair with Directions allows you to individually change your hair color, which results from a mixture of the original tone and the Directions shade.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Almost the entire range of Directions shades is available for brunette hair, with the exception of the light shades SILVER, LAGOON, YELLOW TONES, SPRING GREEN and WHITE TONER, which are reserved for blonde hair. Skin protection measures are not necessary for these shades.\u003c\/li\u003e\n\u003cli\u003e Directions hair tint is recommended for brittle, structurally damaged or dull hair. The tint adheres well and evens out structural damage to the hair. The result is either a fashionable or natural shade with a shine and feel comparable to healthy hair. The hair is protected from further damage and drying out until it is necessary to re-tint it.\u003c\/li\u003e\t \u003cli\u003eBleached or grey strands are covered up, creating a colour-accentuated hairstyle.\u003c\/li\u003e\n\u003cli\u003e Bleached but still yellowish hair becomes white blonde using WHITE TONER. The exposure time is approx. 5-20 minutes. This can be determined on a strand during the application. Exceeding the time significantly causes a blue shimmer.\u003c\/li\u003e\n\u003cli\u003e For dark to black hair, PLUM, ROSE RED and other red tones can be used, and for brittle hair, APPLE, ALPINE GREEN, ATLANTIC, MIDNIGHT and NEON BLUE can also be used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cdiv\u003e\n\n\u003ch3\u003e Application:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To avoid coloring parts of the hair, apply cream to the face and the vulnerable skin area at the hairline.\u003c\/li\u003e\n\u003cli\u003e Now apply the Directions hair color in small portions using a brush sparingly to the washed, towel-dried hair and comb from the roots to the tips.\u003c\/li\u003e\n\u003cli\u003e The viscous consistency of the tint prevents dripping.\u003c\/li\u003e\n\u003cli\u003e The exposure time of 15 minutes can be exceeded as desired.\u003c\/li\u003e\n\u003cli\u003e Then comb your hair thoroughly and rinse under running water.\u003c\/li\u003e\t \u003cli\u003eImmediately wash any plastic or other items that Directions accidentally comes into contact with.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Consumption:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e For a full tint of shoulder-length hair, approximately 20-35 ml of Directions hair dye is used.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Adhesive properties:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Dark and red Directions shades last up to 8 washes, with the pigments gradually washing out. The adhesive strength increases with regular use.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Tips for improving adhesion\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e Mix 5 liters of water with a dash of lemon juice. Rinse your hair thoroughly beforehand or use a herbal conditioner (acid rinse). Then dry and tone.\u003c\/li\u003e\n\u003cli\u003e Lightening first. Bleaching wash or bleaching followed by an acid rinse.\u003c\/li\u003e\n\u003cli\u003e During the exposure time: warm air supply up to 45 C. Cover hair tightly with aluminum foil, cool covered for 15 minutes; infrared light; aluminum foil + crimper for highlights. Re-tinting or color change can be done in a matter of minutes. No roots will appear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Risks:\u003c\/h3\u003e\n\n\u003cul\u003e\t \u003cli\u003eDirections hair color contains neither ammonia nor oxidizing agents and is food safe. Even those who are not tolerant to hair cosmetic products can consider using Directions. To be on the safe side, do an allergy test in the crook of your arm. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cdiv class=\"bluefoot-column bluefoot-entity bluefoot-column-8\"\u003e\u003cdiv class=\"bluefoot-textarea bluefoot-entity\"\u003e\n\n\u003ch3\u003e Our tip:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e To protect your hands, we recommend using suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003e If you are allergic to latex, use nitrile gloves. \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e\n\n\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default","offer_id":53411871752540,"sku":"L3-01-052","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/La-Riche-Directions-Fluorescent-Glow-89-ml-10046.jpg?v=1753170335"},{"product_id":"la-riche-directions-amberwood-100ml","title":"La Richè Directions Amberwood 100ml","description":"\u003cdiv id=\"tab-product-description\" role=\"tabpanel\"\u003e\u003cdiv itemprop=\"description\"\u003e\n\u003ch1 itemprop=\"name\"\u003eLa Richè Directions Amberwood 100ml\u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cp data-end=\"551\" data-start=\"231\"\u003eLa Riche Directions Amberwood ist eine semi-permanente Haarfarbe, die dem Haar einen warmen, natürlichen Braunton mit leicht bernsteinfarbenen Nuancen verleiht. Die direktziehende Tönung sorgt für intensive Farbergebnisse und eignet sich ideal für kreative Farbveränderungen oder zur Auffrischung bestehender Farbtöne.\u003c\/p\u003e\n\u003cp data-end=\"823\" data-start=\"553\"\u003eDie cremige, gebrauchsfertige Formel lässt sich einfach und gleichmäßig im Haar verteilen und pflegt gleichzeitig während des Färbevorgangs. Das Ergebnis ist ein lebendiger Farbton mit schönem Glanz. Besonders auf vorblondiertem Haar kommt die Farbe optimal zur Geltung.\u003c\/p\u003e\n\u003ch3 data-end=\"841\" data-section-id=\"wqu9b0\" data-start=\"825\"\u003e\u003cstrong data-end=\"841\" data-start=\"829\"\u003eVorteile:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1089\" data-start=\"842\"\u003e\t\u003cli data-end=\"879\" data-section-id=\"s8eki9\" data-start=\"842\"\u003eWarmer Braunton mit Amber-Nuancen\u003c\/li\u003e\t\u003cli data-end=\"925\" data-section-id=\"1e0zrkt\" data-start=\"880\"\u003eDirektziehende, semi-permanente Haarfarbe\u003c\/li\u003e\t\u003cli data-end=\"955\" data-section-id=\"jbm6ds\" data-start=\"926\"\u003eKein Entwickler notwendig\u003c\/li\u003e\t\u003cli data-end=\"1005\" data-section-id=\"1rmnniu\" data-start=\"956\"\u003eEinfache Anwendung und gleichmäßiges Ergebnis\u003c\/li\u003e\t\u003cli data-end=\"1035\" data-section-id=\"1clwm4b\" data-start=\"1006\"\u003ePflegende, cremige Formel\u003c\/li\u003e\t\u003cli data-end=\"1089\" data-section-id=\"2mjxt\" data-start=\"1036\"\u003eFür kreative Farblooks oder Auffrischung geeignet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1108\" data-section-id=\"dnlw6l\" data-start=\"1091\"\u003e\u003cstrong data-end=\"1108\" data-start=\"1095\"\u003eAnwendung:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1350\" data-start=\"1109\"\u003eDie Farbe auf gewaschenes, handtuchtrockenes Haar auftragen und gleichmäßig verteilen. Je nach gewünschter Intensität 15–30 Minuten einwirken lassen. Anschließend gründlich ausspülen (ohne Shampoo). Das Tragen von Handschuhen wird empfohlen.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"La Richè Directions","offers":[{"title":"Default Title","offer_id":57496655692124,"sku":"L3-01-070","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/La-Riche-Directions-Amberwood-100ml-12296.jpg?v=1777522557"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/collections\/Directions-Kategorie-Logo.jpg?v=1774493803","url":"https:\/\/hiirshoppro.com\/en\/collections\/la-riche-directions-1.oembed","provider":"HairshopPro","version":"1.0","type":"link"}