{"title":"Matrix Colors","description":"\u003cp\u003e 1625\u003c\/p\u003e","products":[{"product_id":"matrix-colorinsider-67ml","title":"Matrix ColorInsider 67ml","description":"\u003ch2\u003e Matrix ColorInsider 67ml\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003e Precise permanent hair color for reflective, rich and saturated results.\u003c\/li\u003e\n\u003cli\u003e Without ammonia.\u003c\/li\u003e\n\u003cli\u003e Without smell.\u003c\/li\u003e\n\u003cli\u003e ColorInsider offers incredible color power, completely without ammonia.\u003c\/li\u003e\n\u003cli\u003e Injects color into hair for high-resolution radiance: true-to-reflex, rich and saturated.\u003c\/li\u003e\n\u003cli\u003e The Oil Delivery System2 delivers the color pigments directly into the hair fibers with less stress on the hair surface.\u003c\/li\u003e\n\u003cli\u003e Overwhelming color intensity, low alkalinity.\u003c\/li\u003e\t \u003cli\u003eSuitable for all hair types.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eMain ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e ODS 2: Unlike classic oxidative hair dyes, which are water-based, COLORINSIDER is oil-based. This oil system optimizes the efficiency of the hair dyeing process and facilitates the penetration of the active ingredients into the hair fiber.\u003c\/p\u003e\n\n\u003cp\u003e MEA: COLORINSIDER uses a lower percentage of MEA (monoethanolamine) as an alkaline agent. Unlike ammonia, MEA does not have a strong odor. MEA is a widely used alkaline agent used in most water-based permanent and demi-permanent hair colors. The power of MEA is maximized by the Oil Delivery System 2, allowing for permanent results.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eApplication:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Follow the four basic rules (mixing ratio \u0026amp; exposure time):\u003c\/p\u003e\n\n\u003col\u003e\n\u003cli\u003e Determination of the level of the natural tone.\u003c\/li\u003e\n\u003cli\u003e Determining the desired target pitch.\u003c\/li\u003e\n\u003cli\u003e Determination of the target nuance.\u003c\/li\u003e\t \u003cli\u003eDetermining the strength of the COLORINSIDER Oil-Cream Oxidant to achieve the desired lightening. \u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cdiv id=\"stcpDiv\" style=\"position: absolute; top: -1999px; left: -1988px;\"\u003e\n\n\u003cp\u003e Long-lasting volume\u003c\/p\u003e\n\n\u003cp\u003e - Silicone-free formula with proteins\u003c\/p\u003e\n\n\u003cp\u003e - Strengthens the structure\u003c\/p\u003e - See more at: http:\/\/www.matrixhaircare.de\/unsere-produkte\/haarpflege\/total-results\/high-amplify\/high-amplify-shampoo#sthash.qMH3s15Q.dpuf \u003c\/div\u003e\n\n\u003cdiv id=\"stcpDiv\" style=\"position: absolute; top: -1999px; left: -1988px;\"\u003e\n\n\u003cp\u003e Long-lasting volume\u003c\/p\u003e\n\n\u003cp\u003e - Silicone-free formula with proteins\u003c\/p\u003e\n\n\u003cp\u003e - Strengthens the structure\u003c\/p\u003e - See more at: http:\/\/www.matrixhaircare.de\/unsere-produkte\/haarpflege\/total-results\/high-amplify\/high-amplify-shampoo#sthash.qMH3s15Q.dpuf\u003c\/div\u003e","brand":"Matrix","offers":[{"title":"5R Light Brown Red","offer_id":53408683426140,"sku":"P-1352","price":5.9,"currency_code":"EUR","in_stock":true},{"title":"6R Dark Blonde Red","offer_id":53408683458908,"sku":"P-1353","price":5.9,"currency_code":"EUR","in_stock":true},{"title":"7V Medium Blonde Violet","offer_id":53408683491676,"sku":"P-1332","price":5.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/1657\/9164\/files\/Matrix-Color-Insider-60ml.jpg?v=1753094465"},{"product_id":"matrix-socolor-beauty-90ml","title":"Matrix SoColor Beauty 90ml","description":"\u003ch2\u003e Matrix SoColor Beauty 90ml\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003e The Matrix SoColor hair color is a permanent cream hair color that always works.\u003c\/li\u003e\n\u003cli\u003e The collection for natural color results with 100% gray hair coverage includes a wide range of beautiful color shades.\u003c\/li\u003e\n\u003cli\u003e The tones have a premixed base for automatic adjustment of the color nuance.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e Gel-Cream Formula of Matrix SoColor Hair Color:\u003c\/h2\u003e\n\n\u003cp\u003e Easy to use with an easy-to-spread formula that stays on the hair.\u003c\/p\u003e\n\n\u003ch2\u003e Automatic adjustment of the color nuance of the Matrix SoColor hair color:\u003c\/h2\u003e\n\n \u003cp\u003eSocolor.beauty contains shades that interact wonderfully with the undertone of the hair, creating the greatest possible harmony.\u003c\/p\u003e\n\n\u003ch2\u003e Cera Oil care complex of the Matrix SoColor hair color:\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003e The Cera Oil care complex nourishes the hair and makes the surface shine.\u003c\/li\u003e\n\u003cli\u003e For clients with over 50% gray hair who want additional coverage and results with natural hair colors.\u003c\/li\u003e\n\u003cli\u003e For customers who want a permanent change in their hair color.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e Application of Matrix SoColor hair color:\u003c\/h3\u003e\n\n\u003cp\u003e Follow the 4 basic rules:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e Determine the pitch you want to achieve.\u003c\/li\u003e\n\u003cli\u003e Determine the pitch you want to achieve.\u003c\/li\u003e\n\u003cli\u003e Set the desired target shade.\u003c\/li\u003e\n\u003cli\u003e Use a MATRIX Cream Oxidant that matches the target shade.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e To achieve the best coverage, we recommend using MATRIX Cream Oxidant 6% (20 Vol.).\u003c\/p\u003e\n\n\u003cdiv id=\"stcpDiv\" style=\"position: absolute; 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