{"product_id":"goldwell-elumen-haarfarben-200-ml","title":"Goldwell Elumen Hair Colors 200 ml","description":"\u003ch2\u003e Goldwell Elumen Hair Colors 200 ml\u003c\/h2\u003e\n\n\u003cp\u003e \u003cstrong\u003eHigh-performance hair color, without oxidation\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eFor extra intense and shiny hair colors without damaging the hair. Without ammonia. Dermatologically tested for skin compatibility. 2 natural tones with up to 100% gray coverage. Alternative for customers with allergic reactions to oxidative hair colors. Up to 37% more shine compared to intense demi-permanent hair colors. Up to 76% more color intensity compared to oxidative permanent hair colors. Up to 20% longer durability compared to oxidative permanent hair colors.\u003c\/p\u003e\n\n\u003ch3\u003e Characteristics:\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e hair color without oxidation\u003c\/li\u003e\n\u003cli\u003e Crisp, brilliant colors\u003c\/li\u003e\n\u003cli\u003e Outstanding shine\u003c\/li\u003e\n\u003cli\u003e Exceptional durability\u003c\/li\u003e\n\u003cli\u003e Without oxidation and ammonia\u003c\/li\u003e\n\u003cli\u003e Convincingly healthy-looking hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e About Goldwell Elumen:\u003c\/h3\u003e\n\n\u003cp\u003e Elumen promises what was previously a contradiction: breathtaking luminosity, extra-long durability and sparkling shine with 100% protection - and all without oxidation and without risk. The unique technology makes possible what was previously considered a utopia.\u003cbr\u003e \u003cbr\u003eThe Elumen range is simple and compact. 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